Saturday Afternoon Updates
Here are a few updates on this nice Saturday afternoon.
- I was a bit surprised to see Dating.com sell for $1,750,000 because I thought I saw that the reserve price was much higher. I was wrong, and it’s good to see this sale. I am looking forward to learning who the buyer was. I have a couple of guesses but will keep them to myself. Congrats to Moniker/Snapnames for the big sale, which comes on the heels of their $5.5 million sale of Slots.com.
- If you get an offer from someone over email or via marketplace, do as much due diligence as you can. The most obvious things to search for are the person’s name, company name (from email or signature), and IP address. If those yield nothing significant, search for the domain name’s term in Google, the USPTO, and see who owns other extensions. Knowing the potential buyer is a critical step in any negotiation.
- I was looking over my financials from 2007 and 2008 to compare them to how things are stacking up this year (2009 was a bad year so I am going to forget it ever happened ). Although I have fewer sales this year, my revenue is better than 2007 year to date and a little less than 2008 which was my best year. Over the past couple of years, I focused on selling less names but focusing on much better names. The result is less time selling and more time to focus on other things.
- Just a quick update on DogWalker.com. It’s now in month 5 of existence and the site is drawing over 4,000 unique visitors monthly. This comes on the heels of reducing my ad spend on Google, Bing, and Yahoo, so it’s great to see the traffic levels remaining the same despite the costs decreasing significantly (attributed to good SERP rankings). Right now, the site is up to 193 dog walkers, with just about all paying $49 a year on a Paypal subscription. Not too shabby for a domain name that had been unused by the previous owner for almost 12 years and only saw about 5 visits a day before launch. That’s close to $10,000 in annual revenue (even though it hasn’t been live for a full year).
- CatSitter.com has grown much more slowly, but that could be due to the fact that I didn’t advertise it as much. Interestingly, CatSitter.com was parked for a number of years before I bought it, and I am having trouble with SEO for the site. I wouldn’t formulate an opinion based on one instance, but since both sites were built in exactly the same way at around the same time, it’s interesting to note that the non-parked domain is performing much better in SERP results despite having significantly more competition. Both sites were built on WordPress.
- I am looking to sell HorseStable.com. I haven’t reached out to end user buyers for it yet, but I think it would either be useful as a directory of horse stables or an online store to sell horse stable supplies. Let me know if it’s of interest. Also, in light of my two sales of Hong Kong domain names in the last month, I have a few more to sell. Let me know if you’d like to see the names before I put them on the market next week (the second domain still has my company listed as owner, but it’s in escrow and being transferred to Godaddy).
- One tip to get some free traffic to your websites: post listings on various Craigslist city websites and encourage people to visit your site for relevant information. I am doing this with DogWalker.com, and it probably receives 25 visits/day from these listings. Compared to paying Google up to $2/click, this is saving significant costs.
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