Sedo Great Domains April Auction Results | DomainInvesting.com

Sedo Great Domains April Auction Results

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Sedo’s Great Domains auction from April concluded last week, and the auction closed with over $175,000 in sales. The high sale was Drill.com, which ended at $40,500. Apps.net was the second highest sale at 24,100 EUR. Yali.com rounded out the top three, closing at $23,000.

The full list of sales is below. I don’t believe all of the sales have been finalized yet, so there could potentially be non-closing sales, but here’s the full list of domain names that met reserve and sold.

drill.com 40500 USD
apps.net 24100 EUR
yali.com 23000 USD
hbb.com 12100 USD
xee.com 10510 USD
drinks.net 7601 USD
bars.co.uk 6840 GBP
gg.gg 5200 GBP
ohx.com 4900 USD
versus.net 4150 USD
lll.net 3900 USD
mauihawaii.com 3601 USD
rots.com 3500 USD
bowl.net 2999 USD
flats.info 1810 EUR
free.es 1500 EUR
videoguard.com 1050 USD
staat.de 999 EUR
movieclassics.com 990 USD
visioncentre.com 950 USD
zuzy.com 900 EUR
usage.net 899 USD
employers.net 860 USD
bewegungstherapie.de 789 EUR
542.net 709 USD
garment.net 650 USD
045.net 617 USD
umweltforschung.de 600 EUR
tongue.org 599 USD
041.net 499 USD
wanting.me 499 USD
043.net 499 USD
urd.de 450 EUR
hop.es 415 EUR
hyli.com 361 EUR
zmi.org 350 USD
dirty.me 330 USD
seasonpremiere.com 278 USD
waschgel.de 260 EUR
aqr.de 250 EUR
carves.com 210 USD
ballpointpens.net 170 USD
completes.com 160 USD
favour.me 160 USD
emily.tv 110 USD
andrea.tv 110 USD
promos.info 100 USD
medianews.net 100 EUR
tripadvice.net 100 USD
whalewatchers.com 100 EUR
eyebrow.org 100 USD
penality.com 100 USD
whalewatchers.com 100 EUR
shannon.tv 100 USD
promos.info 100 USD
insuranceposts.com 100 EUR
eyebrow.org 100 USD
melissa.tv 100 USD
penality.com 100 USD
digitalwebcam.com 100 USD
medianews.net 100 EUR
tripadvice.net 100 USD


About The Author: Elliot Silver is an Internet entrepreneur and his company earns revenue from domain names. Elliot is President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Elliot is the publisher of DomainInvesting.com. Read this blog's disclaimer for information about the publisher, comment policy, disclosures, and conflicts.

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Comments (13)

    Bruce Tedeschi

    I wish they would shit this auction down. These names sold for way less than they are worth because the don’t have the buyers. I have lost keyword domains in these auctions at GD being talked into zero reserve. If they cannot provide decent sales prices, then shut the auction down.

    May 2nd, 2012 at 11:04 am

      Elliot Silver

      @ Bruce

      I don’t really agree. I think the market sets the “worth” of the names. The owners of the domain names should reach out to potential buyers to yield the best prices, IMO.

      If your home is assessed at $1,000,000 but you’re best offer after having it on the market for 6 months is $800,000, is it really worth the $1,000,000 assessment? I don’t think so.

      Anyway, I think owners should ensure their reserve prices are at a point where they are willing to sell the domain name. Any auction is a risk.

      May 2nd, 2012 at 12:33 pm

    Bruce Tedeschi

    We all have our own opinion but SEDO has never really given a crap about the domainers that made it what it is today.

    May 2nd, 2012 at 1:31 pm

    Elliot Silver

    @ Bruce

    I don’t really agree, but I guess that’s more of a personal opinion. I do think the site could have better search functionality and many improvements can be made there.

    May 2nd, 2012 at 1:32 pm

    Snoopy

    “These names sold for way less than they are worth because the don’t have the buyers. I have lost keyword domains in these auctions at GD being talked into zero reserve.”

    ////////////

    The buyers at domain auctions are domainers, people like me and you. Rarely do names get less than they are worth at these events, typically people overestimate the value of their names, that is the issue. This is a venue for liquidating names you don’t want at prices your peers would pay, not attracting Microsoft.

    So for those listing if you think you are going to get some amazing price think again, start with what the best offers have had for a name and think about that as a reserve or lower if you want to try and get the bidding really going.

    May 2nd, 2012 at 6:39 pm

    Elliot Silver

    I agree with Snoopy. When I was considering listing CallCenters.com at auction, I would have contacted all the companies on my own (well, in conjunction with Sedo) to make sure they know about it. People seem to bitch and moan about the lack of publicity at auctions and say that it leads to poor prices. Yes, Sedo should have some responsibility for attracting buyers, but at the end of the day, they will only make 15% and the domain owner makes 85%. Domain owners should find their leads and work to get their names in front of the right people. My feeling is that domain investors may bid a name up to wholesale market value, and the real value will be determined by an end user buyer who values the name at a greater price.

    May 2nd, 2012 at 6:43 pm

    Larry

    I agree with Bruce in one respect. The auction sites do a lousy job of promoting the auctions. There are names that I see that sell that I would have bid on but I don’t know about the auctions and I’m not going to check in regularly to see what is on auction (which is why if someone wants to put the effort in they can get bargains like at any auction). I regularly get emails from owners trying to sell me domains similar to ones I own but I never hear anything from the auction houses. They go for the no effort low hanging fruit in trying to sell domains. No creativity at all. Additionally the web interfaces suck when you are trying to locate a particular type of domain that you are interested in. And they are slow as well. There is plenty of room for improvement and that improvement would lead to higher domain sale prices even in terms of domains selling to domainers (who are easily identifiable).

    May 3rd, 2012 at 12:27 pm

    Michael

    I think there is a happier medium which I’ve mentioned before on my blog. I would be happy to pay a more generous commission if the auction house were to employ an end-user marketing division. So for example, you could have the choice to opt in for either standard commission (say 10%) for no end-user outreach, or say, 20% premium commission for active end-user marketing. I know many will argue that this is something the auction houses should be doing anyway, but I honestly dont think there is enough incentive for them to do it, as it is, at standard commission when you consider the cost-benefit of man-hours that need to be applied versus the added payout they could get from a higher sales price generated from an end-user at the standard commission. I’ve actually tried to do the rough math. Think about it. Sedo generated $26,250 in commission from this auction. They ran about 225 domains. That’s about $115/domain. Now assuming Sedo had to market each one of these 225 domains to end-users, and they spent 2 hours marketing each domain (*very* conservative number imo) … that would equate to 450 man hours. That means keeping 11 people employed for a week. Let’s say you pay them a salary of $25/hr, that’s $11,250 in payroll. That means you have to generate at least that much in commission just to break even, and at the current 15% that means the auction would need to generate an additional $75,000 in sales just to break even (under these conservative numbers). Really to make it worthwhile it’d have to be at least double that, $150,000 or more, or close to 100% on top of what the auction actually did. Now I’m not saying this is not possible, but from an actuarial standpoint maybe you can see why the auction house does not want to invest the labor into end-user marketing with this type of risk/reward. However with an extra incentive built in, in the form of a ‘premium’ commission, it may then be worth it. In this way, I think everyone would be happier. The auction gets a premium commission which justifies the added expense of the marketing team, the sellers get higher sales prices.

    May 3rd, 2012 at 12:36 pm

    Bruce Tedeschi

    @Larry artfully said. For me, I started in 1997 before SEDO existed. When they first started, the BEGGED me to let them sell my keyword domains and they worked hard to promote the auctions. Now, the GD auctions are not even on the radar unless you are looking.

    Bottom line IMO, they hav e gotten fat on our domain sales and think they have the market by the short hairs. Personally, I think they are the bottom of the barrel when it comes to relationships between domainers who supply the bread on their tables and themselves. They are inner focused and not domainer focused. I was an executive for 30-years and I can tell you, loosing the bond between your person who supplies high quality inventory and your company is death to any company. They need to promote these auctions and send out requests and notifications to their members. I have asked over and over from my SEDO rep, please shoot an enail when these auction are going to occur or occur. Well it is 15-years later and I am still waiting for the first email notification.

    May 3rd, 2012 at 1:12 pm

    Bruce Tedeschi

    @Snoopy… Agreed but it does not let Sedo off of the hook from doing their job. I have an auction site myself that I own but nyone can buy it for $400 and install it. Jeez, if they spent $5k to put an add in th WSJ would it kill em?

    May 3rd, 2012 at 1:35 pm

    Goran Duskic

    I think Michael really has a point! And if Bruce is telling the truth about SEDO begging him when they started, it makes sense.

    Perhaps it’s a bad business model hiring an entire sales force so they sell the domains to the end user, but like Bruce said, would it kill them to put an ad in the WSJ.

    Can anyone tell what is SEDO actually doing to sell the domains and generate interest?

    May 7th, 2012 at 7:40 am

    Snoopy

    Perhaps it’s a bad business model hiring an entire sales force so they sell the domains to the end user, but like Bruce said, would it kill them to put an ad in the WSJ.

    ///////////////

    Auction houses have tried all this stuff in the past, it doesn’t work, endusers rarely buy random domains for sale, they typically need a certain domain at a certain time. Sedo should be targeting domainers with auctions in my view, that is the target market.

    May 7th, 2012 at 7:45 am

    Domains for sale

    Domains for sale
    AMERICANMART.ORG
    AMERICANDEALS.BIZ
    AMERICANDEALS.INFO
    AUCTIONMART.IN
    CRICKETPLAYERS.CO
    CRICKETPLAYERS.INFO
    ICCWORLDCUP.CO
    LIVECRICKET.MOBI
    INDIANGIRLS.ME
    PLOT-FOR-SALE.COM
    PLOTFORSALE.US
    SIGNIN.BIZ
    WORLDCUPCRICKET.MOBI
    WHITEHOUSENOW.COM
    NEXTG.CO
    carrer.co
    hostingpanel.net
    U-S-A-TODAY.COM
    WHATISNEXT.IN
    we4u.co
    domainmart.biz
    G0OGLE.IN
    sensexnow.com
    t0p1.com
    i0s.co
    contact admin@indianmediasolutions.com

    May 7th, 2012 at 9:08 am

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