Sedo Premium .CO Auction Ends Today | DomainInvesting.com

Sedo Premium .CO Auction Ends Today

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As I’ve mentioned before, the premium .CO domain auction being held by Sedo ends today in just a few hours. As of now, the following domain names have bids at $2,000 or higher, although most haven’t met reserves:

shop.co 20,000 USD
love.co 20,000 USD
casino.co 17,500 USD
news.co 10,001 USD
bank.co 9,000 USD
money.co 5,100 USD
shopping.co 5,000 USD
art.co 5,000 USD
lasvegas.co 4,600 USD
chico.co 4,500 USD
pizza.co 4,444 USD
gold.co 3,000 USD
football.co 3,000 USD
time.co 3,000 USD
solar.co 3,000 USD
ruby.co 3,000 USD
music.co 3,000 USD
oil.co 2,555 USD
law.co 2,555 USD
creditcards.co 2,500 USD
technology.co 2,500 USD
download.co 2,222 USD
health.co 2,050 USD
finance.co 2,000 USD
tequila.co 2,000 USD

It’s going to be interesting to see what types of bids the domain names receive in the final hours. Sedo has been marketing these domain names in a variety of ways, including radio advertisements.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (86)

    Rob Sequin

    Get ready for a big dud.

    Wonder if Juan Calle or Sedo will claim that this auction was really just a “marketing tool” and that the real sales will happen after the auction.

    Isn’t that what they said about the Domainfest auction?

    I’ll stick with my prediction that this auction will not go over $100k in sales.

    The reserves are insane. Am I missing something? Weren’t ALL these domains just hand registered/auctioned just a few months ago?

    Why the sudden increase in “value”?

    Oh right, .co is the new .com. Got it.

    February 17th, 2011 at 9:22 am

    Elliot

    @ Rob

    How do you really feel about .CO? You should spend time on happy things… I can tell this is burning you up.

    February 17th, 2011 at 9:24 am

    Rob Sequin

    Burning me up? Not really.

    I’m just passionate about calling hype when I see it.

    Do you think the auction will gross more than $100k in sales?

    February 17th, 2011 at 9:27 am

    Elliot

    @ Rob

    No idea, but I’ve been pretty clear about my feelings about .CO domain investing:

    http://www.domaininvesting.com/investing-in-co-domain-names-2728

    February 17th, 2011 at 9:29 am

    Rob Sequin

    Mike Berkens has a post about this and the extended DomainFest auction.

    He did the homework on the Sedo auction and listed the .co domains that have so far met their reserves:

    “At the time of Publication there are 8 domains that have met reserve including:

    Touchscreen.co $900

    minijuegos.co $725

    Fotos.co 260 Euros

    Sexvideo.co $110

    Slip.co $110

    Stunning! (okay, I’m done :-)

    February 17th, 2011 at 9:32 am

    Elliot

    @ Rob

    A whole lot of names have bids, but I only listed those at $2k and above.

    February 17th, 2011 at 9:33 am

    RKB

    Guys,

    Doesn’t matter how much mayo one puts in ‘chicken shit’, it won’t make it ‘chicken salad’.

    Doesn’t matter how much anyone hypes .CO (or call it better than .com etc), at the end of the day it is still chicken-shit imo. Hype is hype.

    I actually can’t wait the .co owners to develop their names as it will send my dot-coms a lot of bleed thru traffic.

    Just my opinion and I may be wrong.

    February 17th, 2011 at 9:40 am

    The Big Cheese

    LasVegas.Co & Casino.Co will each sell in the $300K – $550K range today – watch and learn, children…;)

    – TBC

    February 17th, 2011 at 9:49 am

    Elliot

    @ Cheese

    Unless you plan to bid, and you know of someone else that will bid you up, I think you are way wrong.

    February 17th, 2011 at 9:51 am

    TLD

    Reserve prices are too high. He sold Flying.co for $3,500 which was reasonable (maybe even a little low) months ago, and now he thinks because of a Superbowl ad he can charge many multiple of a reasonable reserve price?

    Agree with Rob, auction will be a dud.

    February 17th, 2011 at 9:58 am

    RKB

    Those are what I call the-best keywords.

    If .co has any juice in it, then the auction should easily cross $1 million imo, otherwise it is a fail.

    Many of these keywords will fetch over $1 million alone in .com

    Let’s see………..

    February 17th, 2011 at 10:05 am

    Jamie

    The mother of .co domains sold today for $2K, it wasn’t in this auction! Mother.co

    I have been tracking this auction pretty closely, simply because I think it will surprise a lot of people (mainly domainers).

    I do agree the reserve prices are way to high on the vast majority of domains, but it is pretty impressive to see 70.6% of the domains in the auction to have at least one bid. Reserve met or not.. that doesn’t happen that often.

    February 17th, 2011 at 10:06 am

    The Big Cheese

    @Elliot,

    You may be right, but I don’t see how Casino.Co doesn’t sell for over $200K – if it doesn’t, then the domain-market is screwed for at least a year, as in, middle-of-the-road .com’s either won’t be selling or will sell for less than half of what you guys think they’re worth.

    In other words, you “domainers” had better be praying this auction kicks into high gear over the next two hours, your financial success literally depends on it.

    – TBC

    February 17th, 2011 at 10:06 am

    Elliot

    @ Cheese

    I’ve been doing very well without .COs selling for big dollars.

    February 17th, 2011 at 10:07 am

    The Big Cheese

    @Elliot,

    For now.

    Because of the effort and marketing dollars spent, this .Co auction is much more of a barometer of the overall domain market than you apparently realize. This auction fails and .com sales will falter – watch.

    – TBC

    February 17th, 2011 at 10:10 am

    Elliot

    @ Cheese

    I believe you’re the same guy who posted this back in December:

    “I’ll never buy a non-.com again. Never.”

    That was back when you posted as “CH”

    http://www.domaininvesting.com/would-gtlds-survive-and-thrive-without-domain-investor-support-8658#comments

    February 17th, 2011 at 10:16 am

    RKB

    @ TBC,

    dot-com market is doing fine like Elliot said.

    I have sold many .COMs recently including very long keyword phrases and long tails.

    @ Jamie

    What do you mean will surprise domainers? :)

    February 17th, 2011 at 10:18 am

    The Big Cheese

    @Elliot,

    You know how to match up IP-addresses…congrats – obviously, I’ve changed my tune since then. I have bought MANY .tv, .co, .me, .vc, .cc, .ac, etc. since that time. Actually, I believe I’ve been rather vocal as to my affinity for all things ccTLD.

    @RKB,

    I realize the .com market is doing well RIGHT NOW; however, for the reasons I listed in my previous post, I see this .Co auction as a true barometer for the domain market as a whole for the foreseeable future. You may disagree with my assessment, which is ok.

    – TBC

    February 17th, 2011 at 10:24 am

    em

    i would say anti-.CO folks will find somethng wrong with this auction in any case – whether sales were high, low or whatever. Trying to find an angle to shoot an arrow into it’s heart no matter what happens. With all kinds of spin doctory, anti-sentiment, historical bla-blah, statistical blah-blah, false comparisons or whatever other tools people use to try and protect their own investments. People use these supposed”reasonable’ spins in the name of common sense or some kind of fortune telling that they think they are capable of.

    I’d say if there are a few good sales today, everything is going fine. Slow growth works just as well. Daily sales are always the biggest tellers. However, I do think the gap between investors and domainers is too big. When someone should be holding to support the extension, they are flipping for menial profits. This isn’t so great and doesn’t help the extension.

    February 17th, 2011 at 10:26 am

    Jamie

    @RKB,

    I think most domainers feel the .co auction will be a flop. No auction is perfect, but I think it will do better than most think it will.

    There is no way to compare one domain auction to another, but if you consider how “big auctions” have gone as of late… they have mainly been flops! The last Rick Latona auction at TRAFFIC, $425K DomainFest (which was actually two auctions combined for that total) for an example. I know that doesn’t include “after auction” portion.. but really, the extended auction is a separate auction IMO.

    February 17th, 2011 at 10:38 am

    The Big Cheese

    Casino.Co is up to $25K with over an hour to go…$200K minimum for this one, as I said before.

    – TBC

    February 17th, 2011 at 10:42 am

    RKB

    @ Jamie

    Thanks for explaining…..looking forward to see the results today for .co auction.

    @TBC

    After selling LoanHD.com for $8750 (net, buyer paid sedo escrow) just a few days ago, I have sold another domain via sedo today for $2k: RodeoWave.com

    I am also negotiating another Wave domain currently.

    I hope Apache Wave is a big hit when it is launched in near future, so I can sell loads of wave names :)

    So you can see .com really has no comparison to .co

    February 17th, 2011 at 10:45 am

    page howe

    i think the best names in the ccctlds – commercialized county code tlds will do fine

    shop.co under $100k is the best of the bunch, i ll say for the record they’ll top $1,000,000 in sales

    how does that mean the 600,001th name available now aval also do well.. jury still out.

    ive always added a one word penalty to a ccctld, so shop.co is the same as shopco.com

    your still asking the buyer to remmeber one thing besided shop (either (1).co not com, or (2) co, then the asumed .com)

    the .com is assumned.

    page howe

    February 17th, 2011 at 10:46 am

    The Big Cheese

    @Page,

    Fair assessment. We plan to market all of our ccTLD’s as hacks – .tv is obvious, .vc is “vacation club” or “virtual casino”, .ac is “access connection”, we have coCASINO.co (Community-Casino-Connection)…yeah, I know these aren’t as good as .com, but with a little creativity, they can be as good as .com when it comes to branding, IMHO.

    – TBC

    February 17th, 2011 at 10:50 am

    Raman

    Hold on guys…. The domains could met the reserve very easily but unfortunately people in auction might be looking each other’s high bids. All were unaware that how much to bid to .co domains.

    These domain deserve a lot…

    Whats wrong with .co’s?? Is Casino.co or Shop.co are bad??? They are small and looks professional…

    Don’t stick with old TLDs…

    February 17th, 2011 at 10:50 am

    jp

    The reserves are for end-users or the worlds most speculative domainers. Radio ads or not I don’t get why 200 domains are priced for end users for the maybe 3 end users that showed up that would only be interested in 3 specific domains anyway. And just because they showed up doesn’t mean they will bid.

    Big sales very unlikely but there are all kinda folks out there in domaining. Personally I the current bids would have made more reasonable reserves. It is likely that they would all yield a profitas it sits so far.

    February 17th, 2011 at 10:55 am

    em

    @Page

    I don’t know about that one word penalty. CasinoCasino.com sold for $7000 last year, just as one example. Casino.co has at least a bid of $25000. I don’t think CasinoCo.com would sell for $25000.

    February 17th, 2011 at 10:58 am

    The Big Cheese

    Estibot ranks coCASINO.co as being more valuable than Casino.co – I’m rich!

    – TBC

    February 17th, 2011 at 11:03 am

    page howe

    spot on, so i wouldnt buy casino.co for $25k, id buy CasinoCo.com and save the money

    they shouldnt give new gtlds to any extension where the keyword with shop eco or berlin or whatever as a suffix isnt already taken in at least 1,000,000 names in .com

    February 17th, 2011 at 11:10 am

    em

    @Page

    I understand what you mean. But, essentially, you are saying not to buy any .COs.

    February 17th, 2011 at 11:21 am

    The Big Cheese

    I’d LOVE to own Casino.Co, but I’m not prepared to tie up the $200K+ it will take to buy it, since I would not be looking to develop it. I predict some CRAZY action in this auction in the final five minutes – big numbers…

    – TBC

    February 17th, 2011 at 11:22 am

    Joe

    Casino.CO is at $40,000

    February 17th, 2011 at 11:27 am

    Jp

    As much as I think the results aren’t going to blow anyone’s mind, tbc is correct, no sense in judging any of this till it ends. It’s always about the last five minutes. If you are the current high bidder on casino.co then you are foolish if you think it is goin to end at the current price. Will it hit reserve? Don’t know but it will be bid again. I frankly don’t understand why bud before the last 5. If it is because you won’t be available to bid in the end then all you are doing is making it more expensive for everyone else, unless of course you put an astronomically high proxy bid.

    February 17th, 2011 at 12:03 pm

    Jp

    Um, someone just put in another $1k and now casino hit $49k.I just don’t get it. The reserve is much much higher so if someone is still bidding why are they not bidding At least the reserve? Seems bizarre. It’s still quite far off. Maybe I’ll bid an inconsequential $20k more. I’ve never tried before, maybe it’s fun.

    February 17th, 2011 at 12:18 pm

    Elliot

    @ jp

    I’d be careful, as I wouldn’t be surprised if there was a provision allowing the owner to remove or reduce the reserve if he wishes. I don’t know if it’s true on Sedo, but I’ve seen auction houses lower reserves mid-auction.

    February 17th, 2011 at 12:22 pm

    The Big Cheese

    I have a feeling this Casino.Co auction will drag on for a few more hours – $1,000 at a time. Don’t know if it’ll hit reserve or not, but I believe its by far the most valuable domain in this auction, especially as various states in the U.S. are looking at online poker and probably later, online casino games for more tax revenue.

    Frankly, I’d be surprised if one of the three major Las Vegas casino owners don’t end up with this one. They’d be fools not to grab it even at $1-million.

    – TBC

    February 17th, 2011 at 12:37 pm

    The Big Cheese

    $60K for Casino.Co, failing to hit reserve.

    An ill wind begins to blow across the domainosphere…

    – TBC

    February 17th, 2011 at 12:57 pm

    Elliot

    @ Cheese

    Well, you were wrong about the price, and you’re wrong about the “domainosphere.” Thanks for playing.

    February 17th, 2011 at 12:58 pm

    The Big Cheese

    Casino.com is probably worth around $6-million (Estibot values at $5.5 million). So, Casino.Co got a top bid at 1% of the comparable .com – this is a huge FAIL on multiple levels – for both .co and for the domain marketplace as a whole. This will be a bad year for domainers…sorry, guys.

    – TBC

    February 17th, 2011 at 1:00 pm

    Elliot

    @ Cheese

    Thanks for your insight…. already a good year for me so far. Just closed on a private $xx,xxx deal this week, and last month was my best in over 2 years I believe.

    Good luck with your cctld investments.

    February 17th, 2011 at 1:03 pm

    The Big Cheese

    Congrats on your success, Elliot – I hope I’m wrong, but I doubt I am 😉

    – TBC

    February 17th, 2011 at 1:07 pm

    Rob Sequin

    Final results of SOLD .co domains?

    Let the excuses begin.

    This auction has NOTHING to do with the general domain industry.

    This auction was 100% about .co domains and no reflection on .com valuations.

    It is relevant to future valuation of new extensions… as in they will come and they will go.

    .co is dead.

    Anybody see any press release on the huge number of new .co registrations after the Super Bowl?

    Me neither.

    February 17th, 2011 at 1:08 pm

    RKB

    Didn’t .co registry guy just said last week:
    ————————————————–
    .com is a typo of .co?
    ————————————————–

    :) lol

    Btw, remember what I said above regarding:

    Chicken Shit Vs Chicken Salad?

    :)

    February 17th, 2011 at 1:19 pm

    AB

    @TBC

    I realize the .com market is doing well RIGHT NOW; however, for the reasons I listed in my previous post, I see this .Co auction as a true barometer for the domain market as a whole for the foreseeable future. You may disagree with my assessment, which is ok.
    —————–

    Maybe this auction was a barometer afterall…a barometer that shows .com is still king

    A bad .co auction =! a bad .com market

    February 17th, 2011 at 1:32 pm

    WetNurse

    @ The Big Cheese

    February 17th, 2011 at 9:49 am

    LasVegas.Co & Casino.Co will each sell in the $300K – $550K range today – watch and learn, children…;)

    – TBC
    ————————
    IDIOT,IDIOT,IDIOT,IDIOT,IDIOT,IDIOT,IDIOT,IDIOT,IDIOT,

    Listen Big ASSHOLE: Your WetNurse Speaking

    ANYTHING YOU SAY AFTER THIS PROVED UNTRUE STATEMENT Proves you are …
    “THE MORON IDIOT OF ALL BLOGS”

    IDIOT,IDIOT,IDIOT,IDIOT,IDIOT,IDIOT,IDIOT,IDIOT,IDIOT,

    February 17th, 2011 at 1:44 pm

    Landon White

    .Co is Dead!

    Long live .Com

    February 17th, 2011 at 1:53 pm

    The Big Cheese

    @Landon,

    Maybe domaining is dead?

    February 17th, 2011 at 1:58 pm

    Landon White

    @Landon,

    Maybe domaining is dead?
    ———–

    Then take a hike…

    And be the Village Idiot somewhere else, you have HURT…
    Elliots Blog and his credence with your constant CHILD LIKE posts.

    IF you respect Elliot,

    Take a Hike!

    February 17th, 2011 at 2:18 pm

    Jp

    Domain blogs are really starting to suck. The posts themselves are great but the comments are 90% unproductive at best. Ironic this is somehow a sign that the industry is maturing as it is getting to be like every other well established industry.

    It’s getting to a point where everytime I pos a comment I have to ask myself why I’m even getting involved in any way in the current thread. I also often think that this will be my last blog comment yet I still keep doing it.

    I don’t care who is intelligent and who isnt. Everyone has their own ideas and they have a right to it. It’s silly when people start slinging mud and ram rodding these ideas.

    No need to get personal with people, it’s a business folks not the high school cafeteria.

    Remember everybody called Rick Schwartz an idiot 10 years ago. Who’s the idiot now.

    I’m not saying I agree or disagree with any comments here but I am saying that these comments are unproductive and taking up space for little benefit. But again to be fair that’s just my opinion.

    February 17th, 2011 at 2:40 pm

    The Big Cheese

    @Landon,

    Opinions are like a-holes, everyone’s got one…and I don’t care to see yours. Punk.

    @Jp,

    During the California gold rush, perhaps 5% of the miners made any real money, while 95% of them made next to nothing. In the aggregate, the biggest winners were those who sold picks & supplies to the miners – the merchants made literal fortunes. Wake up, “domainers” 😉

    – TBC

    February 17th, 2011 at 4:04 pm

    Landon White

    Landon,

    Maybe domaining is dead?
    ———–
    Only for wannabenewbie girlie
    punks like you, Miss,

    Do you sit around in your underwear and dream
    that your worthless .Co will be worth something in 10
    years when you don’t wear diapers anymore LOL,LOL

    THE BIG CHEESE (KING OF CHILD LIKE MORON, Posts)

    Be the Village Idiot somewhere else, Missie, you have HURT…
    Elliot’s Blog and his credence with your constant CHILD LIKE posts.

    IF you respect Elliot,

    that is Elliot, YOUR BABYSITTER!

    Take a Hike!

    February 17th, 2011 at 4:59 pm

    Richards

    Cheese. U R the most comical and my fave blogger. I kinda agree with JP in terms of our irrelevance but lots of folks putting a bit of spin in lots of places can make a difference.

    If I come up with a catchy domain name like e-Bookz.co, I’m looking for REASONS to reg it. So if I go to a blog and see arguments for and against, I can at least take whatever positives to help me buy.

    Now for the “excuses”.
    If I am an investor and I whois the geezer who’s domain I want and realise he’s bought £10,000 worth of lll.co last July, and making every effort to shift them before expiry, I’m not going to give him the pleasure of giving him a x10 return on his investment after only 7 MONTHS!

    Especially seeing as he and his buddies are going to measure their lack of offers as a temperature of their dotco investment. Instead, I’m off to Snapnames and sit arms folded until JULY 20TH.

    If I’m unlucky, he gambles and re-regs his domains. More than likely though, I will benefit from a whole load of drops occurring then, not to mention the increasing number of companies that will start dropping the ‘m’ as awareness grows.

    Don’t forget McDonalds and co all own their own dotco’s and are just waiting for trend-setters to get ball rolling. And there’s plenty of people willing to catalyse this, not to mention the small-to-medium size businesses that account for the majority of domains you encounter in an every day city.

    February 17th, 2011 at 4:59 pm

    Richards

    Loreal can simply advertise with a massive font Loreal and a picture with a woman and her perfect hair. JanesFlowers.co will always be found on her vans, in her shop window etc.

    How long did .com take to grow? Its been inside and through a crash for goodness sake. Yet when there is a parallel story, we say because it has reached the millions that .com would reach now that it is dead. This is the equivalent of asking Michael Jordan’s toddler to make a 3-pointer and then declaring him ‘dead’, God forbid, just because he doesnt even get close to the rim.

    This Sedo ‘disappointment’ is the best thing that could have happened to .co, a steady rise. If it had gone over the $100k mark, you would all now be accusing it of being a short term of bubble, that is due to burst whenever.

    Excuse the rant,but I keep hearing the same things being said about .co, the reality is its not going away and has already got some BIG INTERNET DADDIES backing it!

    February 17th, 2011 at 5:16 pm

    M

    @Richards

    “Don’t forget McDonalds and co all own their own dotco’s and are just waiting for trend-setters to get ball rolling. And there’s plenty of people willing to catalyse this, not to mention the small-to-medium size businesses that account for the majority of domains you encounter in an every day city.”

    That is completely unsupported. No one is doing that. No company that has invested millions or billions of dollars into marketing over 5, 10, 15 + years, with “.com” attached, is going to switch to .CO, the domain of ONE COUNTRY- COLOMBIA. They will stick with the .COM brand that has been established worldwide, over 20 + years, and represents COMMERCE EVERYWHERE.

    February 17th, 2011 at 5:22 pm

    Landon White

    @ Richards

    Big Smelly Cheese butt hole sniffer,
    that always has a “moronic story”
    to tell,,

    Here’s one, just for you…..

    A boy had a dog and the dog ran away..
    the boy was sad, but he had learned something
    (cause he heard thar Rick had a dog that ran away)
    he learned that the dog was not that smart anyway and
    that he should keep telling people to buy worthless .Co,
    because he realized his only worth was to be a Corporate
    suck up and loser anyway.

    Be happy and nice and always wear a smile and good odors
    shall come to you!

    February 17th, 2011 at 5:26 pm

    Landon White

    @ Richards

    Sorry, post was directed for…

    CoTHEBIGSMELLYCHEESE.Co

    February 17th, 2011 at 5:31 pm

    Richards

    (Last one folks)
    DADDY1 – GOOGLE
    Google geotargeting or whatever its called, makes this extension have the potential of searchability and SEO of .com, therefore the only logical barrier of this extension is psychological.

    DADDY 2 – Registrars
    Selling normally at 3x a .com means the registrars are gonna be pulling stunts like SuperBowl commercials, changing the default extensions and etc just for promotion’s sake. This will no doubt have an impact on the general public’s awareness of the extension. They will also continue to make their bold predictions about the success of .co whether or not they believe it, to make more sales.

    DADDY 3 – The CO Founder team
    There is a dedicated team that exists for the sole purpose of pushing these domains and so far have done job unparalleled by the release of any other alternative extension. .NET, .ORG, .BIZ did not see anywhere near the growth of

    The main reasons I hear against this domain extension is that blabla.co sold 1/10th what blabla.com sold for last year despite it being not even a year old!

    The other thing I hear is that .co is only this marketable this way and is enjoying such a growing success because of its similarity to .com. This is not a secret! It is leaching off the identifiability of .com and, had they started at the same time, .co would be worth more due to its shorter length.

    The general public, en masse, have been aware of this extension for less than a fortnight and .com for how long?

    .Co has yet to do some serious damage. If you are sensible, you will not base the whole future of an extension at a time when both the buyers and sellers are cautious about the investment.

    If you are reading this because you are unsure whether to keep your .Co domains, my advice would be to letter your keyword rich earn you click/affiliate revenue, re-reg them. Let your obscure future-idea-developments with low competition (e.g. hardnovels.co etc)expire. And re-reg all your one-words and lll.COs

    This might not be the most optimistic way of ending my post trio but in all honesty I don’t know if this will be a success so you its good have in hand what will be profitable whatever the weather.

    And REMEMBER half of the bloggers on these blogs could not afford for a second extension to come along and challenge, let alone replace .com, even if in 5 years! So there is usually an agenda behind the criticism.

    February 17th, 2011 at 5:45 pm

    M

    @Elliot

    Seriously though, Overstock is the one company that everyone keeps pointing to. And they still call themselves Overstock.com with a small “also known as.” Overstock is one internet-based company…. putting it anywhere in the same sentence as McDonalds is pretty ridiculous. I think their rebranding has a lot more to do with a company being in trouble and looking for a complete makeover in times of desperation (see stock ticker: OSTK) rather than some brilliant move over to .CO

    February 17th, 2011 at 5:46 pm

    Elliot

    @ M

    If you owned a billion dollar company with worldwide branding such as Overstock’s, if your board decided to change the branding, my bet is you would do it gradually and slowly rather than over night. I don’t necessarily think it’s the right decision, but I understand why they’re doing it. I am sure it’s a big gamble, but if the do it fast, it will confuse the hell out of their customers.

    I haven’t said this is brilliant, but you were wrong when you said “That is completely unsupported. No one is doing that. No company that has invested millions or billions of dollars into marketing over 5, 10, 15 + years, with “.com” attached, is going to switch to .CO”

    February 17th, 2011 at 5:49 pm

    LindaM

    o.co notwithstanding, I should think most existing corps who have bought .co’s have done so to protect their brand, not because they think .co is the next big thing. I only own 1 .co, to protect one of my TM;s, $7.77 is no big deal to me but I felt sickened that I pretty much had to buy it, since my websites operate on .com and .co.uk its just asking for someone to grab the .co and steal my tm love. I feel that the very existence of a ‘.co’ tld is an error of judgement by ICANN or whoever decides these things. Given the prior and prolific adoption of the .com TLD, as well as many .co.xx ccTLDs, having a .co TLD is just asking for massive error, and tm abuse.
    As for the auction-
    I guess there might be scrap value in some of the keyword .co’s due to typein/typo traffic and maybe even some google love if the .com equivalents are not seriously competing. To me the most suprising thing is the reserves, whoever set those clearly has no handle on the market whatsoever.
    The bottom line is, .co is not a brand and never will be, because its too similar to the biggest tld, .com. One of the basic requirements for a brand is that it is sufficiently different from anything else, never gonna happen with .co is it.
    To .co holders: Good luck dumping your domains, I sure hope you find that bigger fool :)

    February 17th, 2011 at 6:04 pm

    M

    @Elliot

    Fair enough, but I was using a ridiculously exaggerated statement to respond to Richard’s ridiculously exaggerated statement. I just don’t think many domainers consider the major marketing and legal considerations that come along with a domain name, especially when it is becoming a central part of your brand (like domain hacks). These are all things that all major businesses, physical or internet-based, need to consider. The ownership of your domain name is attached to a single registry which is attached to a single country. For domainers this stuff doesn’t matter- it is easy to set up a small blog or mini site and not worry about that stuff. But it is a bit frustrating seeing people make comments implying that a company can just wake up one morning and switch their brand over to a ccTLD. Domainers can ignore it, but major business and corporations can’t.

    February 17th, 2011 at 6:05 pm

    Elliot

    @ M

    I don’t disagree

    February 17th, 2011 at 6:05 pm

    Richards

    @ M
    I hear you and I was not making any kind of an exaggerated statement about companies waking up the next morning and re-branding. However, I see MAJOR companies advertising on TV with their .co.uk, something that would have had many viewers baffled 15 years ago.
    For competitions I see “text in A,B or C to mobile number…”, whereas before competitions would ALWAYS have been phone-in or postal.
    I see the BBC and CNN and SKY, saying contact us on facebook.com/blahblah and twitter#, something that 6 years ago would have been unrecognised. Completely unrecognised.
    With so much change happening, I find it hard for sensible people to think that a one BILLION DOLLAR company is going to be only one to dynamic enough to change. Of course it will not happen overnight but your argument seems to be based on the fact that somehow change doesnt not happen.

    February 17th, 2011 at 6:18 pm

    The Big Cheese

    I now pay attention to URL’s advertised on cars on my commute to work in the morning and I’m seeing more non-.com’s than .com’s (.net, .org, .cc, .info, .me, even .pro), probably because squatters are sitting on even just-average .com’s. I haven’t see any .co’s yet, but I imagine that’s just because the extension is so new – bottom line, people are gradually getting more comfortable with ccTLD’s, so while you may not sell that .co, .tv, or .ac for $1-million, it may be worth slowly developing into a profitable site, and THEN selling (Flippa).

    Oh yeah, Landon: you come across in your posts as being barely literate. My advise to you would be: Just quit now while you’re behind 😉

    @Richards,

    I’m glad to entertain you. I’ll be blogging on all sorts of topics before this year is out – just don’t have the time right now, but I look forward to eventually sharing my thoughts with world :)

    – TBC

    February 17th, 2011 at 6:38 pm

    The Big Cheese

    “advice” in the post above, not advise – wish we could edit posts here :(

    February 17th, 2011 at 6:39 pm

    Landon White

    @ LindaM

    I feel that the very existence of a ‘.co’ tld is an error of judgement by ICANN
    To .co holders: Good luck dumping your domains, I sure hope you find that bigger fool

    >.COM domain Owners take take the along Bus

    >.Co Domain owners take the short Bus

    End!

    February 17th, 2011 at 6:40 pm

    The Big Cheese

    So, Landon, tell us, what are the two “best” .com’s that you own? I’m on the edge of my seat…

    – TBC

    February 17th, 2011 at 6:41 pm

    Elliot

    @ Chesse

    And what are yours?

    February 17th, 2011 at 6:41 pm

    The Big Cheese

    @Elliot,

    I’m not bragging about how awesome .com is, so I’m not sure why you asked me that question. I do LOVE ccTLD’s and have several good keywords, of which I’ve been previously asked not to post here. But, since you asked nicely, here are the domains we have slated for development within the next 5 years (3 will launch by July):

    Thictionary.com (TM), ZippyGames.com (TM), DarkCastle.com (TM), Beach Market (TM), Island.VC (TM), Golf.VC (TM), BeachStore.co (TM), DressPrinting.com (TM),
    Luxury.VC (TM), Cheeseburger.TV (TM), Earthquake.ws (TM), OmahaNews.TV (TM), OmahaHomes.TV (TM), LincolnHomes.TV (TM), RetrofitShow.com (TM),
    Insurance.io (TM), 4G.VC (TM), VoteForMe.TV (TM), Soc.TV (TM), ScienceFictionary.com (TM), TopekaHomes.TV (TM), WichitaHomes.TV (TM),
    PresidentialAlert.com (TM), 3DChalkboardPaint.com (TM), BeachMall.co (TM), Free.TL (TM), coOPPORTUNITY.co (TM), MadisonHomes.TV (TM), JewelryPrinter.com (TM),
    MilwaukeeHomes.TV (TM), MemphisHomes.TV (TM), SpringfieldHomes.TV (TM), LasVegas.VC (TM), ColumbiaHomes.TV (TM), DurhamHomes.TV (TM),
    LexingtonHomes.TV (TM), JacksonHomes.TV (TM), MontgomeryHomes.TV (TM), Bahamas.VC (TM), Jamaica.VC (TM), Zork.co (TM), FortWayneHomes.TV (TM),
    AkronHomes.TV (TM), coCLOTHING.co (TM), EvansvilleHomes.TV (TM), ToledoHomes.TV (TM), LAPoker.co (TM), RetrofitJobs.com (TM), 5D.TV (TM),
    Vegas.VC (TM), HuntsvilleHomes.TV (TM), 3DChalkboard.com (TM), 3DSantaTracker.com (TM), SantaTracker3D.com (TM), Together.TV (TM), LosAngelesPoker.co (TM),
    Palindrome.co (TM), Zork.TV (TM), Kepler-11.org (TM), Folly.TV (TM), ThinkingOfYou.TV (TM), BestActor.TV (TM), d8.tv (TM), coTOYS.co (TM), NewVegas.co (TM),
    Burbank.CC (TM), PepperGrinder.co (TM), SantaTracker.co (TM), MaunderMinimum.com (TM), Big20.org (TM), SoMoGames.com (TM), HNN.TV (TM), V2.VC (TM),
    VSN.TV (TM), coBUSINESS.co (TM), GraffitiCreator.co (TM), GraffitiCreator.TV (TM), coCLOTHES.co (TM), Broadscape.TV (TM), SiouxCity.Co (TM), Siouxland.Co (TM),
    SandCastle.Co (TM), 3DPrinting.CC (TM), CaliforniaPoker.co (TM), Condo.VC (TM), Silly.TV (TM), 3DPrinters.CC (TM), coMOVIE.co (TM), JewelryPrinting.com (TM),
    ShoePrinter.com (TM), DressPrinter.com (TM), Nuru.Co (TM), coWEATHER.co (TM), PepperGrinders.co (TM), 5G.VC (TM), CMT.Me (TM), coSAVE.co (TM), coMOVIES.co (TM),
    coHEALTH.co (TM), coSHOE.co (TM), coSHOES.co (TM), OmahaNews.co (TM), Caribbean.VC (TM), Pokerville.co (TM), coMUSIC.co (TM), coGAMES.co (TM),
    coJOBS.co (TM), coHOME.co (TM), coTRAVEL.co (TM), coCITY.co (TM), coPOKER.co (TM), Sportsbook.VC (TM), CreditCard.AC (TM), coSLOTS.co (TM),
    coCASINO.co (TM), coCREDIT.co (TM), coCANDY.co (TM), coBOOKS.co (TM), coSHOPPING.co (TM), coDIAMOND.co (TM), Discount.VC (TM), G6.VC (TM),
    coJEWELRY.co (TM), coFOREX.co (TM), coLOANS.co (TM), coFOOD.co (TM), coSPORT.co (TM), coSPORTS.co (TM), coVIDEO.co (TM), NebraskaFootball.TV (TM),
    3DChalkboards.com (TM), 3DMarkerboard.com (TM), 3DMarkerboards.com (TM), 3DDryEraseBoard.com (TM), 3DDryEraseBoards.com (TM), CollegeFootball.WS (TM), 247.VC (TM)

    How ya’ like ‘dem apples?

    – TBC

    February 17th, 2011 at 6:49 pm

    Elliot

    @ Cheese

    LOL… 2 months ago you talked about how you’d never buy a cctld and now you own a ton of them.

    I suppose value is in the eye of the domain holder.

    February 17th, 2011 at 6:52 pm

    Landon White

    @ BigSmellyCheese

    Non-disclosure to WANNABE Newbies is the best policy …
    —-

    So how long have you been Blogging NOW!

    your 3 Month Anniversary is Coming up!

    Such a tender Virgin.

    February 17th, 2011 at 6:53 pm

    The Big Cheese

    @Elliot,

    I agree with your last sentence, completely. I see pure gold in keyword-rich ccTLD’s. We’re not even close to being done buying – this list will double in size, easily, within three months.

    – TBC

    February 17th, 2011 at 6:53 pm

    The Big Cheese

    @Landon,

    Dude, give it a rest. You want to talk? Call me from an unblocked number – my contact info is in whois. I’d love to talk to you. Unless you’re willing to man-up and let us know who you are, I won’t be responding to your posts again.

    Punk.

    – TBC

    February 17th, 2011 at 6:57 pm

    Landon White

    @ BigSmelleyCheese

    My Dog is laughing …

    he said he could have picked better Domain names with his paw,

    this SmelleyCheese guy is a jerks jerk, dang! not a clue…

    February 17th, 2011 at 6:57 pm

    Landon White

    In that you promised not to respond! (there is a God)

    Where is your 6 man shop, with your best friend Zipper
    you know the one that is inyour Zipper…

    What are your winnings from the sedo Auction,

    YOU ARE A LOW LIFE LEECH WHO HANG’S AROUND HERE
    LIKE A HO TRYING TO GET A .CO an before .TV COMMISION
    OF THE OTHER NEWBIES (3 MONTHS BLOGGING A TENDER BABY)

    WHERES YOUR OFFICE, ON THE STREET CORNER!

    In that you promised not to respond! bitch!

    February 17th, 2011 at 7:06 pm

    TheBigCheese

    I am BigNfat and i will get on my knees an service you if you
    will trade me for a .Com

    I am so desperate all i have is these worthless .Co’s i will get
    down for you i have BiG LIPS a rump, lets develop together.

    February 17th, 2011 at 7:31 pm

    LindaM

    lmaooo you guys crack me up;..

    February 17th, 2011 at 9:01 pm

    Damon

    People people, don’t you realise we’re all in this to make money. Money is money… bottom line. Me personally, I like to see people succeed as it drives me harder.
    Let’s face it. There is no way that .CO is going to unseat .COM in 10 years plus. In fact it probably never will. The question is though, it has a good chance at exceeding the value of .NET and .ORG within 5 years. It’s going to take a lot of marketing and more importantly… public awarenenss and education but nothing is impossible.
    .CO has massive potential, I have 80 .CO names, yet I did my research for months and acquired the ones that I fell will have a great resale value. In fact I have already have a company try to scare me into giving up one of my names. After a clear and concise reply their solicitors backed off, but it goes to show that the name is obviously valuable. I also got an offer for 5K for another (which I knocked back as I see this as a long term investment).
    There are many domain newbies that jumped at the chance of acquiring some .CO’s and many of these people purchased duds (not through stupidity but by inexperience and lack of knowledge).
    You can have names that many people would regards as fruitless, yet there are people out there that can turn anything into gold with the right ideas and marketing.
    My advice, hold onto your .CO’s. Suer there is the risk that they will disappear like many ccTLD’s prior such as the .ME’s, .CM’s, .MOBI’s. Look at it this way though. There is a big backing on this ccTLD, and to be honest, look at the strength of .CO.UK. It’s up there and it has a global presence. .CO is shorter and nowadays people want fast and easy, it’s just human nature. Look at these upcoming generations.
    Domain investors that are poo pooing .CO have their own reasons, and everyone is certainly entitled to an opinion. Just realise that no one knows the future and anything is possible.
    I think that the Sedo auction went well, considering so many high profile .CO names were sold prior to it.
    .CO is still in its infancy and has a long way to go, it is just too early to tell what the outcome will be.
    At $11 at the moment, isn’t it worth spending a few days of research, acquiring a handful of good .CO names. Domaining is a gamble, we all know this. Let’s work together so we can all profit. Instead of bickering we should stick together, share information, tips and experiences. If people want to leave negative comments they can drop me an e-mail some time. I’ll send them the coin to call somebody who cares.
    Develop your .CO’s, or park them and generate revenue. Get teh SEO up and get the presence up.

    February 18th, 2011 at 1:44 am

    Raman

    @ Damon

    I appreciate your comment.

    February 18th, 2011 at 10:39 am

    pawel

    Damon

    ” isn’t it worth spending a few days of research, acquiring a handful of good .CO names.”
    “..Develop your .CO’s…” blabla

    You sound like someone from .CO

    February 18th, 2011 at 11:08 am

    Damon

    @pawel
    You’re certainly entitled to your opinion, even if it is non productive, completely lacking in evidence and laced with primitive sarcasm. God I love free speech. 😉

    February 18th, 2011 at 5:34 pm

    !HateLiars

    Hey Damon/Raon (like a Cheap Noodle )

    Damon/RaMan/BigCheese/ and all the other fake doaminers naes you use.

    a Dork who answer HIS own posts,
    and think HE IS so clever.

    Do you still pass notes in Class…
    Idiot!

    NO BODY LISTENS TO YOU,

    EXCEPT YOU!

    February 18th, 2011 at 5:48 pm

    Damon

    @ !HateLiars
    Lol. You have some serious issues dude, not to mention a terrible grasp of the english language.
    No one is interested in your comments, especially considering you appear to lack any form of intelligence. I presume you’re, what… 12 years old? If you’re older than god help you!
    Anyway, I have wasted more words on you than you deserve so…
    People… invest in all Domain extensions. I don’t limit myself to just .CO. I have .COM, .NET, .ORG and .US.
    Diversify and spread your investments. Share knowledge and information. Bottom line is money and there is certainly enough to go around. Share, learn, grow and never listen to the trolls or noobs posting negative comments here.
    You can always pick the people that don’t know a lot about Domaining. They’re always the hate mongerers. They are either uneducated, simple or still burning from a bad investment aftermath.
    Successful Domainers are creative, logical and are ALWAYS open to new concepts and ideas. They share ideas and listen to others as well.
    Who would be angry with the world when they are making good money? Only an inexperienced Domainer that is bitter because they are unable to comprehend the overall concept of successful Domaining and have not been able to achieve their goal (probably because they lack both intelligence and patience). Peace.

    February 18th, 2011 at 7:22 pm

    Victor

    @Damon,

    I agree! Of course DOT COM is KING, but it is good to get a little of some other ccTLD’s. Here are a few:

    Switchboards.co
    Dogs.bz
    MailBoxes.bz
    ResidentialMortgages.co
    PrepaidCellphones.nl
    shelbyville.co (Geo)
    Motorcycles.bz
    Hats.bz
    SolarPhones.co
    VendingMachines.de
    AutoPolicy.co.uk
    Recliners.tv
    Spigot.co
    TrailerHomes.co
    Sonograms.co
    Robots.bz
    hybrids.bz
    Townhomes.nl
    MortgageRates.be
    ComputerProgrammer.de

    and several others…..they work just as well as the BIG TLD’s.

    February 21st, 2011 at 3:03 pm

    Victor

    @Damon,

    I agree! We all know DOT COM is KING, but owning different ccTLD’s won’t hurt(especially if they are a generic word). Here are a few:

    Switchboards.co
    TrailerHomes.co
    Condotels.co
    Sonograms.co
    Robots.bz
    MailBoxes.bz
    Hats.bz
    Autos.im
    Phoenix.im
    PrepaidCellphones.nl
    Townhomes.nl
    VendingMachines.de
    PhoneCards.bz
    RedWine.bz
    Dogs.bz
    MortgageRates.be
    Motorcycles.bz
    ApartmentHomes.co

    they all work!
    and many more………..

    February 21st, 2011 at 3:09 pm

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