Should FightMe Acquire Fight.ME?
According to an article on TechCrunch, a startup called Fight Me “has raised $500,000 in seed funding from an undisclosed London investor.” Fight Me (or possibly FightMe) considers itself to be “the first and only competitive social video network.”
Smartly, it appears Fight Me was able to acquire the FightMe.com domain name sometime around August of 2010. The startup launched in July of 2013, so it was smart for them to go out and acquire the domain name in advance of the launch. The Whois information appears to be private, so I am not sure who sold the domain name. I didn’t see any record of the sale, so the purchase price is private.
Fight.ME is currently owned by the .ME Registry and is considered a premium domain name. As such, it is available to acquire via the Dot Me Development Program. As of right now, the Fight.ME domain name sits unused.
The question I have is do you think the startup should speak with the .ME Registry and try to acquire the domain name? Perhaps they could get a deal on it because it would be tough for another start up to use Fight.ME without causing confusion, and I doubt a domain investor would want to buy and monetize the domain name. Not only could it potentially cause TM issues, but I doubt the PPC revenue would make it a worthwhile investment.
In my opinion, this is the type of brand that would fit well with a .ME domain name, and since the company already owns the brand .com domain name, they wouldn’t be risking traffic leakage.
What are your thoughts about it?
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