Smart Real Estate Marketing in Palm Beach
Over the past couple of years, there’s an amazing home I’ve watched being built in Palm Beach, and I’ve always wondered about who owns it and lives there. The home sits across the street from Donald Trump’s Mar-a-Lago estate, and it’s on the Intracoastal waterway. It’s unbelievably beautiful, although it’s difficult to see the entire home through its gates and high hedges.
I decided to Google the address (1220 South Ocean Blvd) to see if I could find out more information about the home. Lo and behold, the home was mentioned in Business Week in its article about the Most Expensive New Homes for 2010. The house is currently for sale for $84,000,000 and it’s being marketed by the Corcoran Group.
The #1 listing on Google for a search of the address is 1220southocean.com. The Whois database lists a David Creps as the owner, and according to a LinkedIn page, Mr. Creps works for the Corcoran Group.
Using the home address as the domain name for the marketing website is a very smart move. Many homes here have names like Casa del Sud or Sans Souci, and it’s probably easier to remember an address when you’re passing than to search for the name of a home, which may not be as visible as the address.
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