Social Media Traffic to My Blog

Social Media Traffic to My Blog

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I had an email conversation with Shane, and we ended up briefly talking about social media traffic. When I looked into how much traffic Twitter and Facebook drive to my website, I was pretty surprised at the number.

I post links to my articles on my Facebook and Twitter feeds, often with commentary about the articles (well, as much commentary as you might expect). My blog has over 2,400 Twitter “followers” and my blog has 220 Facebook “likes.”  Before looking into it, I expected that there would be a good amount of traffic from Twitter and Facebook.

Upon closer inspection, it looks like I was wrong about that, and perhaps I should even stop spending time posting article links. Here’s the amount of traffic my blog received via Twitter and Facebook in the last 30 days, according to Google Analytics:

  • Twitter: 876 visits
  • Facebook: 764 visits

In total, just over 1,600 visits in the past 30 days. Considering my blog has received over 54,000 visits in the last 30 days, social media accounts for a minuscule amount of traffic (around 3%). I thought that number would be far higher.

Clearly, I am not doing a great job utilizing social media. Perhaps it’s because I only follow 59 people on Twitter and should amp that up. Maybe it’s because I use Twitter to dispense my own links rather than using it to share links. Whatever the case, I am pretty surprised by the lack of social media traffic.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (20)

    DomainReport.ca

    For the amount of time it takes to send out a tweet it’s probably worth keeping it up. It also has a chance to ‘go viral’ if people retweet your posts. Not sure about FB, I don’t use it for web promotion at all. I think Twitter is better for that. I am starting to see @username everywhere in the media. For example, with some newscasters now, especially sports, they show their name on tv along with their Twitter @ username. Same with athletes, celebs, and so on.

    December 4th, 2011 at 12:50 pm

    Adi

    But isn’t it also nice not to be that dependent on social media when it comes to site traffic?

    December 4th, 2011 at 1:29 pm

      Elliot Silver

      @ Adi

      Yes, for sure. It also represents a traffic source I can look into developing.

      December 4th, 2011 at 1:30 pm

    Acro

    It’s all a matter of:

    1. What you tweet
    2. How often you tweet
    3. To whom you tweet

    There are domainers with tens of thousands of twitter followers and hardly make a dent in daily traffic.

    However, that being said, most people don’t know how to harness social media and direct traffic. Also, the numbers you’re seeing are due to the inability of traffic software to properly track social media.

    Good reading: http://yoast.com/twitter-analytics/

    December 4th, 2011 at 1:34 pm

      Elliot Silver

      @ Acro

      Now that Twitter changes all links to T.CO, I think it’s easier for google Analytics to track. That article was posted before twitter did that, no?

      December 4th, 2011 at 1:37 pm

    Acro

    Not necessarily. Links still stay obfuscated. But read this as well http://techcrunch.com/2011/07/14/twitter-drives-4x-as-much-traffic-as-you-think-heres-why/

    In other words: to drive more twitter traffic, you need to tweet more, to a more targeted audience. Otherwise you will see your bounce rates skyrocket. And advertisers don’t care about overall traffic, they care about quality traffic 😉

    December 4th, 2011 at 1:45 pm

      Elliot Silver

      @ Acro

      Even if it was 4x, it would still be under 10% of traffic (around 6%)

      December 4th, 2011 at 1:47 pm

    Acro

    That’s great. Nobody says twitter and fb is a magic bullet. Twitter and Facebook seem to work well with viral videos, photos etc. They are less effective with articles.

    December 4th, 2011 at 1:49 pm

    Gnanes

    You should also submit your posts to StumbleUpon and Reddit.

    December 4th, 2011 at 1:50 pm

    Elliot Silver

    @ Gnanes

    Last year, the site was stumbled a few times… it brought hundreds of visits but almost all of them were for like 10 seconds or less and few returns. No interest in spending the time doing that.

    December 4th, 2011 at 1:51 pm

    Shane

    Great post Elliot. As a guy that built my previous site completely through social media I learned one major thing. To do social media well you have to work very hard. It means building a following personally by sharing more than just your personal work. You have to show followers other things that they might enjoy. Eventually you develop relationships with others that also help promote. An “I’ll help you if you help me” relationship. Thats why I got on you (in jest) about following 59 people. You essentially take the social out of social media if you don’t follow anyone. I don’t have the time to do it right anymore so I don’t do it. Good social media and social media writing could add 50,000 uniques a month but it doesnt add dollars as that traffic doesn’t convert well. That doesn’t mean a few us couldn’t work together to easily get 5k extra views but our industry tends to have lots of one man shows. BUT you do a hell of a job however you do it.

    December 4th, 2011 at 3:04 pm

    Nadia

    What about the fact that a lot of those Twitter followers probably access your site by other means? (By subscribing to Domaining feeds or visiting on a daily basis, regardless of FB/Twitter posts). You do get a lot of RTs, so I’m sure the little bit of traffic doesn’t hurt.

    Also, did my email come though this morning?

    December 4th, 2011 at 3:14 pm

    RH

    @Nadia great point.

    Secondly domaining is way behind in social media.

    Acro made an excellent point too, that articles do not do as well as Videos, Pics , infographics.

    Elliot you are also it seems way to busy to have the time to put into it and make it a big part, and luckily you don’t need too.

    Good article

    December 4th, 2011 at 3:43 pm

    Patricia Kaehler

    I have been looking into my DropGrabs traffic and the SM element…
    my SM % is under 2%….
    I average 2100-2700 day and on days with more than one update to
    DropGrabs — it’s been reaching 3300-3700 per day…
    Average Monthly 65k-112k
    I guess I should start updating DomainBELL more often she’s
    quite low on traffic currently less than 1k day…
    ~Patricia Kaehler – Ohio USA – DomainBELL

    December 4th, 2011 at 3:52 pm

    Andrew Allemann

    I think you’re drastically under counting twitter. Remember that most people don’t visited from Twitter.com. They visit from Twitter clients.

    Even with t.co, I bet you’re getting a LOT more than this.

    December 4th, 2011 at 8:44 pm

    BFitz

    Would you mind sharing how much came from search engines? I always find it an interesting comparison. Thanks for writing your blog.

    December 4th, 2011 at 9:01 pm

    Elliot Silver

    On Blackberry right now but I think it’s over 65%. Domaining.com sends about 7 or 8% I think – probably a little more than that though. Aside from Google, Domaining is the largest source i think.

    December 4th, 2011 at 9:05 pm

    Andrew

    Also think about those times someone sees one of your articles on Twitter and then writes about it…

    December 4th, 2011 at 9:44 pm

    geoffrey

    Elliot,

    Two ways to look at this scenario, 1) Social Media traffci 2) Referring URLs ( how many referring URL contribute to you monthly visitor count)

    December 5th, 2011 at 12:36 am

    DomainFuze!

    I have previously sworn off using the FaceBook for personal use, which I’m pretty proud of, and am currently accepting virtual high fives for…

    HOWEVER, I do understand the power of the network and since all the kids are on FB these days, I would be leaving potential contacts on the table by not using it.

    THEREFORE, I plan to put together a FB for DomainFuze! and was hoping y’all might offer up some of what has/hasn’t worked for your domaining FB pages?

    Many Thanks!

    December 5th, 2011 at 12:53 pm

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