T-Mobile and Orange Team Up to Form Everything Everywhere & Buy Matching Domain Name | DomainInvesting.com
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T-Mobile and Orange Team Up to Form Everything Everywhere & Buy Matching Domain Name

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Everything Everywhere

Telecommunications giants T-Mobile and Orange recently announced a merger, and instead of leveraging either company’s hard earned name recognition by taking the brand name of one company (or merging the two brands), the company opted to completely re-brand as a company called Everything Everywhere.

Up until April 29, 2010, the matching EverythingEverywhere.com domain name was owned by a London-based design firm, Ted Kelly Design. Just a week ago on May 4, 2010, the domain name was transferred to the ownership of Melbourne IT, and the new website indicates that the newly formed entity has acquired it. Interestingly, EverythingEverywhere.co.uk was previously registered in August of 2009 and is registered to the same entity as the .com.

Although the terms of the domain sale don’t seem to be public (at least not yet), I have an email in to the former owner seeking comment. If/when I hear back, I will update this post. It would be interesting to know the purchase price, as the domain name is wouldn’t be considered a prime generic domain name, but the company was probably under quite a bit of pressure to acquire the name immediately, as once the merger became public knowledge, the acquisition price would presumably increase dramatically.

With a combined 30 million customers across the world, owning the .com is critical.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (9)

      Elliot

      @ Kevin

      Bummer for him, but he got the price he wanted in order to sell it. Based on the situation, he probably could have gotten more, but he was content with the price, otherwise he wouldn’t have sold it.

      May 11th, 2010 at 12:25 pm

    Kevin

    Agreed. He wasn’t to know who the buyer was and it’s not a particularly cool-sounding brand imho.

    May 11th, 2010 at 12:36 pm

    JD

    Can an argument be made here for the new company to go after ee.com?

    May 11th, 2010 at 2:59 pm

    JD

    or ee.co.uk?

    May 11th, 2010 at 3:12 pm

    Steve M

    And here’s the difference between an amateur and a master:

    This fellow gives it up for–likely–something less than 5k … while Rick S. probably would have gotten at least 100k for it …

    May 11th, 2010 at 3:28 pm

    Giuseppe

    Steve M ur an idiot. 3k for this name is a score.

    May 12th, 2010 at 8:44 pm

    Elliot

    @ Giuseppe

    Calling someone you don’t know an idiot based on one comment you read probably makes you the idiot, especially when you are arguing that “3k for this name is a score.”

    May 12th, 2010 at 8:47 pm

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