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5 With John Ferber… Interview with Advertising.com Co-Founder

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Secret MillionaireJohn Ferber is most well known for being the co-founder of Advertising.com, with his brother, Scott Ferber. The Ferber brothers later sold Advertising.com to Time for somewhere in the ballpark of $500 million. While with Advertising.com, John was named Entrepreneur of the Year by Ernst & Young, and he was also named one of IT Recruiter Magazine’s “Top Techies to Watch.”

More recently, John co-founded a company called Domain Holdings, LLC, a domain name management and monetization company. The company's portfolio of developed websites includes Handyman.com, HomeMortgage.com, Silver.com, and many other descriptive domain names.

John is also a philanthropist, and he founded a website called Microgiving.com, which is a "crowd funding website that lets you raise money online to fund a project" to help a non-profit organization. Based on his well-rounded background, it's not really a surprise that he will be featured in an upcoming episode of ABC's Secret Millionaire on Sunday, March 27th.

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AOL Just Protecting Its Brand

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Ad.com



Last month at an engagement party, I met a friend of a friend who works for Advertising.com. After brief introductions and small talk, he mentioned that he works for Ad.com. Knowing that Ad.com had just sold at Moniker's auction for 7 figures, I inquired further, and he mentioned that his company is actually Advertising.com, but everyone calls it Ad.com. Therein lies the problem.

In most cases, when a company or famous person has become known by a nickname, and that nickname or moniker becomes just as famous as the person (and clearly associated with the company or person), that company or person may be able to legally claim common law rights to that nickname or term.

Michael Jordan was known as "Air Jordan" because of his leaping and dunking ability. During his playing days, Nike introduced the Air Jordan brand, and I believe it is still one of their most famous brands. Had Michael Jordan not been known as "Air Jordan," the term "air jordan" would probably be worthless unless someone else used that term famously. Like → Read More


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