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QuinStreet Paid $35.6 Million for


QuinStreet announces purchase price of $35.6 million for in earnings call

A couple of weeks ago, Andrew Allemann reported that QuinStreet was the buyer of, although the price was not revealed at the time of the news release.  In today's Second Quarter earnings call with analysts and investors, the company reported that it paid $35,600,000 for Although this includes the content, I believe the domain name was the primary asset that was acquired, and the content is good for search engine rankings.

A replay of today's conference call will be available at 8pm EST until August 16, 2010. You can access the recording by calling (800) 406-7325 in the US and Canada, or by calling 1-303-590-3030 elsewhere in the world.  Use passcode 4328774 to access the call. In October of 2009, QuinStreet paid $16 million for

When I worked in one of the direct marketing groups at AIG, our group had millions of dollars to invest, and I recommended that we look into  My thought → Read More Sells for $16 Million – Highest Domain Sale Recorded

53, a publicly traded company whose shares trade on the NASDAQ stock exchange, sold its corporate name and related domain name for $16,000,000, and the company will be renamed Life Quotes. The company paid $1,600,000 for in 2001.

The domain name was purchased by Quin Street, who as you may recall, paid $18,000,000 for and related assets back in August. According to, QuinStreet is an online performance marketing company helps businesses target their would-be customer audiences by using its proprietary technologies and media reach to generate sales leads.

I believe that this is the highest recorded price for a domain sale, beating, which sold for a reported $12 million in 2006.

It's going to be very interesting to see how the company now previously known as will manage with the name change and loss of links. They may have a unique product (I do not know), but it will be difficult for them to re-climb in the search engine rankings after the name change. Not only do → Read More