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How Brands Should Market Their .Brand Domain Names

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Having popular brands use .brand domain names for business and marketing is something that is going to help drive awareness of the new gTLD program. I think consumer confusion about new gTLD domain extensions is one of the biggest issues that needs to be overcome. When a brand uses a .brand extension, it needs to be clear that they are promoting a domain name and not using it as a gag (ala the fictitious Booking.Yeah tagline from Booking.com).

Tony Kirsch, the ".brand Evangelist" and Head of Professional Services at Neustar Inc., wrote a blog post advising brands about how to use and market their .brand domain names to avoid confusion. This is a good read for brand managers, but it is also a good read for domain investors who invest in or develop new domain names.

Here are some of the suggested ways for brands to market new domain extensions, although I think these tips can be used by others who operated websites on the new domain extensions: (more…) → Read More


Neustar Launches Stats Hub Tool

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neustarThere are quite a few companies that are either using their .brand extension or plan to use their .brand extension. Google has its .Google extension, Barclays has its .Barclays extension, and Saxo Bank has its .Saxo extension, among many other companies.

Earlier today, Neustar launched its Stats Hub product, a new tool for people and companies interested in the .brands space. According to Neustar, "The ‘Stats Hub’ is an interactive database of statistics on .brand domain usage including domains registered and utilization info (number resolving/non-resolving/redirecting etc), which is also categorized and can be filtered by brand, location, industry to find exactly the data you’re looking for."

I played around a bit with the tool and think it will become useful for me when doing research on the new domain extensions. One of the more interesting searches that can be done is (more…) → Read More


Neustar Comments on .NYC Auction Results

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nyc registryNeustar sold a small portfolio of real estate related .NYC domain names on NameJet, and the auction grossed $70,650 in sales. As one might expect, the top three domain names that were sold in this auction were RealEstate.NYC ($21,300), Apartments.NYC ($16,155), and Rentals.NYC ($5,700).

I do not have any more ties to New York City, so even if I wanted to bid on the auctions, I was not permitted due to nexus restrictions for .NYC domain names. I watched the conclusion of some of the auctions, and it seems that there were at least a few well known New York-based domain investors participating. I am unsure of who won these auctions, but I am interested to see how the domain names will be used.

Lori Anne Wardi, VP of Registry Services at Neustar shared some comments with me about the auction and its results: (more…) → Read More


.CO Hits 2 Million Registrations

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Because .CO keeps its registration numbers private, I haven't been able to keep track of how many .CO domain names are currently registered. I just learned that there are now over 2 million registered .CO domain names.

According to a press release I received from Neustar, the company that operates the .CO domain registry, ".CO has surpassed 2 million total domain names under management." Interestingly, the growth rate for new registrations grew from 10 percent in 2014 to 18 percent in 2015. I would imagine quite a bit of this strong growth is due to investment from Chinese domain name buyers. I don't know if there is an easy way to track how much of an impact the Chinese market has had on registration numbers though.

In addition to the Chinese registration component, .CO has been very well accepted in the startup space. My perspective is that there is still a "coolness" factor associated with .CO domain names. For instance, Taco Bell recently announced a TA.CO website launch and social marketing campaign. Other major Internet → Read More


Neustar Rings NYSE Opening Bell

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Neustar is one of a handful of domain industry publicly traded companies (stock symbol NSR on the NYSE), and representatives from Neustar rang the opening bell at the New York Stock Exchange this morning to open the trading day. The focus of the event was on the new .NYC domain names, and representatives from the Office of the Mayor of New York City also participated in the bell ringing.

I embedded the video of the NYSE opening bell ceremony, so you can see how .NYC was promoted at the New York Stock Exchange. Video of the opening bell is generally carried on the financial news networks, and it is often followed by interviews with some of the participants. I am not sure if that happened in this case, but ringing the opening bell gives good exposure to the companies who participated. (more…) → Read More


NYC Mayor Touts .NYC Domain Names

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nyc registryThe sunrise period for .NYC domain names began today, and the .NYC domain registry received support from New York City Mayor Bill de Blasio this morning. Today is the first day that trademark holders can apply for a .NYC domain name, and there are around 30 domain registrars working with Neustar to offer sunrise registrations. Sunrise registrations can be made from now through June 20.

According to a press release found on NYC.gov:

“New Yorkers are constantly innovating and putting this great city on the digital map,” said Mayor Bill de Blasio. “The launch of the .nyc domain is one of the most anticipated arrivals for the city and the Internet at large. There is no shortage of New Yorkers ready to claim their exclusive .nyc identities online, and this is their chance to reserve their piece of this city’s valuable digital real estate.”

In addition to announcing the beginning of the .NYC sunrise period, the press release also announced (more…) → Read More


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