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.CO Hits 2 Million Registrations

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Because .CO keeps its registration numbers private, I haven't been able to keep track of how many .CO domain names are currently registered. I just learned that there are now over 2 million registered .CO domain names.

According to a press release I received from Neustar, the company that operates the .CO domain registry, ".CO has surpassed 2 million total domain names under management." Interestingly, the growth rate for new registrations grew from 10 percent in 2014 to 18 percent in 2015. I would imagine quite a bit of this strong growth is due to investment from Chinese domain name buyers. I don't know if there is an easy way to track how much of an impact the Chinese market has had on registration numbers though.

In addition to the Chinese registration component, .CO has been very well accepted in the startup space. My perspective is that there is still a "coolness" factor associated with .CO domain names. For instance, Taco Bell recently announced a TA.CO website launch and social marketing campaign. Other major Internet → Read More


Neustar Rings NYSE Opening Bell

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Neustar is one of a handful of domain industry publicly traded companies (stock symbol NSR on the NYSE), and representatives from Neustar rang the opening bell at the New York Stock Exchange this morning to open the trading day. The focus of the event was on the new .NYC domain names, and representatives from the Office of the Mayor of New York City also participated in the bell ringing.

I embedded the video of the NYSE opening bell ceremony, so you can see how .NYC was promoted at the New York Stock Exchange. Video of the opening bell is generally carried on the financial news networks, and it is often followed by interviews with some of the participants. I am not sure if that happened in this case, but ringing the opening bell gives good exposure to the companies who participated. (more…) → Read More


NYC Mayor Touts .NYC Domain Names

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nyc registryThe sunrise period for .NYC domain names began today, and the .NYC domain registry received support from New York City Mayor Bill de Blasio this morning. Today is the first day that trademark holders can apply for a .NYC domain name, and there are around 30 domain registrars working with Neustar to offer sunrise registrations. Sunrise registrations can be made from now through June 20.

According to a press release found on NYC.gov:

“New Yorkers are constantly innovating and putting this great city on the digital map,” said Mayor Bill de Blasio. “The launch of the .nyc domain is one of the most anticipated arrivals for the city and the Internet at large. There is no shortage of New Yorkers ready to claim their exclusive .nyc identities online, and this is their chance to reserve their piece of this city’s valuable digital real estate.”

In addition to announcing the beginning of the .NYC sunrise period, the press release also announced (more…) → Read More


Story Behind the .CO Registry Sale to Neustar

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Neustar closed on its acquisition of the .CO Registry yesterday afternoon, and the $100+ million deal was wrapped up. The Miami Herald had an interesting story that covered the closing, and it also had some of the backstory about how the deal came about with .CO Registry founder Juan Diego Calle offering some comments. I think it's worth a read when you have a chance.

As some people have pointed out, timing played a role in the sale of the company. From the article:

"The timing was right for both sides, Calle said. “We are going from a very regulated environment where there are a limited number of domain extensions into a world where there is essentially an unlimited number of options for consumers,” said Calle, referring to the thousands of new domain name options coming into the marketplace. “There’s this movement by the larger players in the industry to consolidate their positions of power and be market leaders in the new paradigm, and here we are, .CO, the most appealing of the new alternatives, so you can grab that → Read More


7 Thoughts on the .CO Registry Acquisition

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Now that I've had some more time to process yesterday's news about Neustar acquiring the company that operates the .CO Registry, I want to share some of my thoughts about the deal. I've come to know some of the .CO executive team over the last several years, and it's been exciting to watch the company grow and prosper.

Here are some of my thoughts about the news: (more…) → Read More


Unique .US Marketing Effort from Neustar

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Neustar USNeustar operates the .US ccTLD domain registry. I don't see .US domain names used very often, and I don't believe the .US ccTLD is used nearly as regularly as ccTLD domain names in other countries, especially those in Europe. I don't recall ever seeing mainstream marketing for .US domain names until this weekend.

A major running event was held in Alexandria, Virginia over the weekend. The .US National Road Racing Championships featured exceptional runners from around the country, and the races were the culmination of the USARC, "a series of races that annually provides nearly $1 million in prize money to American runners. "

Here are more details about the event and .US sponsorship (from the event website):

To culminate the 2013 USA Running Circuit (USARC) season, in February USA Track & Field announced its biggest single-event sponsorship in more than a decade when it launched the .US National Road Racing Championships. It’s the beginning of a three-year deal between USATF and Neustar, the administrator of the .US top-level → Read More


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