Test and Learn
When it comes to various types of website development, my philosophy has always been to test as much as possibly, learn from these tests, and move forward with successful tests or kill failing tests. I’ve been pretty open about my testing here on my blog, and I hope the lessons I’ve been learning and sharing have been helpful.
One test I’ve been running is with Epik on one domain name – BumperProtectors.com. I announced this test a couple of months ago, and I’ve been watching as traffic has slowly grown from almost nothing to over 300 visits/month. In total, 53% of its traffic in the last 30 days was from search, 34% from direct navigation, and the rest was from referrals such as my blog and other various sites. I think the site generated a couple (maybe a few) dollars a week, although I haven’t really checked much nor do I know if that is pre or post revenue share.
Yesterday, I learned that there were some de-indexing issues with sites on the Epik network, and sure enough, BumperProtectors.com looks to me like it was de-indexed from Google. Even if you type BumperProtectors.com into Google, I get no results. Consequently, search traffic from the last couple of days has been 0.
I understand that Rob Monster from Epik will be addressing the issue today, and Andrew said the announcement will be that my site will be upgraded to an ecommerce store for free.
I am not entirely sure I am going to accept this offer. Should I do so and then submit a reconsideration request to Google, I am taking a big chance that they like the new site enough to re-index it. If they don’t approve and/or they approve a second time but later disapprove for whatever reason, I could have a nice domain name de-indexed twice, which certainly wouldn’t bode well for this exact match product domain name’s future. It’s one thing if I am working with Bumper-Protectors.mobi or some crap like that, but in NYC, selling bumper protectors is a big business.
I look forward to hearing what Rob has to say, but I haven’t decided whether to keep the domain name at Epik.
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