Test Your Sale Message
One of the nice aspects of parking with Internet Traffic and Voodoo is the ability to add a “for sale” message across the top of your domain name landing pages. I have found that people are more apt to visit the landing page and inquire vs. sending an email after looking up the Whois information.
Having a message in a bright header is great, but the wording of the message is also important in order to get the visitor to inquire about the domain name. You are given a few options for this message:
- Message wording
- Pricing (or no pricing)
- Where to send visitors to make an offer or inquire
In my opinion, it’s important to test the wording on your landing pages to see what drives the most offers, as well as what drives the most sales. I would assume it’s only a statistically significant test if you receive enough offers that the test is valid, but you can test just the same even if you don’t receive many offers.
I recommend looking at Frank Schilling’s company landing pages to see what his wording is and compare it to the default in the Domain Name Sales platform back end. Check out what other people are using, and test your own variations. It might be helpful if you have different portfolios and do some A/B testing just to make sure all things are as equal as possible.
At the end of the day, the quality of the domain name is what will drive the most offers, but you want to make sure it’s clear that the domain name is for sale (or lease) and the visitor should easily be able to get in touch to discuss.
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