Test Your Sale Message | DomainInvesting.com
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Test Your Sale Message

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One of the nice aspects of parking with Internet Traffic and Voodoo is the ability to add a “for sale” message across the top of your domain name landing pages. I have found that people are more apt to visit the landing page and inquire vs. sending an email after looking up the Whois information.

Having a message in a bright header is great, but the wording of the message is also important in order to get the visitor to inquire about the domain name. You are given a few options for this message:

  • Message wording
  • Pricing (or no pricing)
  • Where to send visitors to make an offer or inquire

In my opinion, it’s important to test the wording on your landing pages to see what drives the most offers, as well as what drives the most sales. I would assume it’s only a statistically significant test if you receive enough offers that the test is valid, but you can test just the same even if you don’t receive many offers.

I recommend looking at Frank Schilling’s company landing pages to see what his wording is and compare it to the default in the Domain Name Sales platform back end. Check out what other people are using, and test your own variations. It might be helpful if you have different portfolios and do some A/B testing just to make sure all things are as equal as possible.

At the end of the day, the quality of the domain name is what will drive the most offers, but you want to make sure it’s clear that the domain name is for sale (or lease) and the visitor should easily be able to get in touch to discuss.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (12)

    Elliot Silver

    Here’s one sale message I am testing right now:

    Click Here to buy x.com for your website.

    February 20th, 2013 at 12:24 pm

      MarkH

      I gotta say Elliot, x.com is a great domain name and you should get a pretty penny for it regardless of your sales pitch, lol…

      February 21st, 2013 at 5:22 pm

    RK

    Check out the message on my lander that I have on all my domains. Get significantly more inquiries than before.

    February 20th, 2013 at 12:42 pm

      Elliot Silver

      Why not just post the message?

      February 20th, 2013 at 12:53 pm

      Ron

      Inquiries are one thing, sales are another for every 100 bottom feeder, there is one serious end user in most cases.

      February 20th, 2013 at 2:10 pm

      RK

      I thought it will show the visuals/position of message and also how the communication/contact works.

      Please remove the link…sorry about not thinking thru.

      February 20th, 2013 at 5:12 pm

      Elliot Silver

      I think everyone knows what a IT lander looks like. The message is what’s important and you are welcome to post what is working for you.

      February 20th, 2013 at 5:15 pm

    GR

    there was a banner at dns, then they changed to wording
    how do you change?
    anyone know the step by step process?
    many thanks

    February 20th, 2013 at 2:35 pm

      Elliot Silver

      Start at home page
      – Under Domains tab, click Portfolios
      – Click Configure For-Sale & Banner and options are right there.

      February 20th, 2013 at 2:38 pm

    GR

    thanks Elliot
    much appreciated

    strange this is I saw this a while back when exploring, however dismissed as thought only was offering option of adding banners not text
    also dns inexplicably changed themselves from a banner to text
    thought they were experimenting and doesnt look anywhere near as good or effective
    will have a play
    cheers

    February 20th, 2013 at 4:57 pm

    GR

    ok, mistake I made before was i didn’t click NEXT, lol
    where it allows you to change text wording
    thanks
    this is what I have run with;
    ‘This Domain Is For Sale CLICK HERE To Buy ‘domain’

    February 20th, 2013 at 5:16 pm

    Ron

    I am curious about one thing about IT since everyone has their domains in their own accounts, newbies, end users searching the net, think it is all one big company. When they get quoted an extreme price on one domain, next time they land on a page, and want to inquire, do they hesitate, as they know these people know their domains, and price them with future valuation included? It was ok before IT was more private, but now that it is opened up, majority of parking pages, have migrated to IT.

    February 20th, 2013 at 5:47 pm

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