Testing “For Sale” Messages
I’ve seen a variety of “for sale” messages on the top of parked landing pages that use DomainNameSales.com, Voodoo, Sedo, and other parking platforms. Some people use the standard message provided by the platform, while others use different versions they create on their own.
I prefer to use whatever is standard because I assume the messages have been tested by the platform. On DNS, I know that Frank Schilling’s company has hundreds of thousands of parked domain names, and it is my assumption that the message being displayed has worked for Frank’s domain names, and I am comfortable using what seems to induce inquiries.
I have landed on other pages where domain owners are using different messages. Some of these calls to action include a phone number to call for more information and others include a message about leasing or joint venture deals. The sky is the limit in what your message can say, and I am sure people test many different calls to action.
One issue that might determine how to present a domain name for sale is the potential legal implications of offering to sell a questionable domain name. Even though the PPC links may not target a vertical where a company has a trademark, explicitly stating the domain name is for sale may be considered bad faith by a UDRP panel. This may dictate what some people choose to post on their domain names.
Oftentimes, people have the visitor click the link and navigate to the platform provided offer, purchase, or negotiation page. This is the simplest way to conduct negotiations. Some people have their own splash pages they use to negotiate directly with the buyer. Others prefer that the buyer emails them directly – I’ve seen email addresses used in the call to action as well.
I am curious if you’ve tested the message you display on your domain names that are parked and for sale, and I am curious how the message impacts your inquiries. You are welcome to share feedback below and perhaps we can learn that some call to action messages are better than others.
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