The Challenge for Larger Companies | DomainInvesting.com
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The Challenge for Larger Companies

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One thing that has happened in the domain space in the last few years is that many companies have grown quite a bit from their roots. I’ve only been in this business since 2003 and serious about it for just the last 4-5, but I’ve already seen significant changes at some of the larger companies.

I don’t have the experience working within one of these companies, so this perspective is an outsider’s point of view rather than from someone on the inside.

Sustaining growth is a big challenge that every company faces as it grows. Some companies need to take outside investment, and oftentimes the investors’ goals don’t align with the needs of the company’s clients. Companies need to drive a positive ROI, and that can cause it to stray from its roots in order to achieve its financial objectives. In a small industry like the domain space, that can pose challenges.

As domain companies grow, they should continue to reach out to its clients to ensure their needs are being met, just as they always have been met. Hiring people who have experience in the domain industry is one way to do this. Surveying customers is another great way to make sure needs are being met. I think the best way is to have customer service representatives and account managers who know their clients and can make sure client needs are being met at all times.

With growth comes certain expectations from those who have ownership stakes. Companies need to constantly evaluate whether customer needs are being met, and if they aren’t, they should re-think how business is done. Companies grow for a reason, and they need to realize it’s the loyalty of their core customers that have enabled this growth and will sustain it in the future.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (2)

    Boluji

    That is why experience count.
    What is Google talking about their adsense?

    March 22nd, 2011 at 12:53 pm

    patrick

    I think sedo needs to have a better domain search tool.
    The search tool should give the domains that match the query but they don’t they fill the page only with exact match,of course already registered and the rest is a jumble of non related domains most of my exact match keyword domains do not even show up under there search so i have come to the conclusion that they are either gaming the system or there search engine is badly flawed if a potential customer cannot find your domain how do they know it is for sale as most use the internal search tool.
    Also the new parking stats have dropped out any query’s from robots iesearch engines whois ect they need to have domain for sale landing pages not parked pages as i am not interested in parking for revenue as parking is dead,rest in peace.
    My whois search stats for the month is 11,000 searches but sedo stats show 198. Prospective customers use whois google bing ect to find domain owner ship yet sedo does not include this and other search stats thereby leaving the impression that there is low interest in the domain.
    It’s to bad as they are the biggest but the chance of success seems low for sales when you cannot get found or show the actual interest in your domain.

    March 22nd, 2011 at 2:16 pm

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