The Flaw in My Business Model
People often comment that domain investors live the easy life. There is a stereotype that we make a lot of money for doing just about nothing but owning good domain names and making money via pay per click advertising. While some businesses may essentially be on auto-pilot, mine is not.
It’s no secret that I make a living primarily by selling domain names in the aftermarket. A very quick look at my records shows just under 77% of my overall revenue comes from the sale of domain names. Another decent chunk is from selling advertising on my websites, which includes this Blog.
Therein lies the problem. If I am not selling domain names, writing content, or selling advertising, I make very little money. I don’t live the stereotypical domain investor lifestyle. This is the primary reason for my development activities.
Websites like DogWalker.com, CatSitter.com, and (hopefully Burbank.com) need very little day-to-day management. They generate revenue just about every day because they were built on solid foundations. Some of my mini sites are the same way, while others aren’t. Those are basically crapshoots, but they would have made nothing and not been indexed in Google had I simply parked them.
The point of this post is to encourage domain investors to come up with other ways to generate revenue and to help dispel the myth that domain investors do nothing but sit on their asses and get rich. I work more now than I did at AIG. I can set my own hours, work from wherever I want, and I can basically do whatever I want, but it’s not as easy as some people make it out to be.
If you have a solid strategy, some decent financial backing, and you are willing to put in some time and effort, you can certainly get rich if you become a domain investor – even today. You just can’t really expect to make a lot of money quickly.
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