The Lowell Project: Lowell.com Logo Unveiled
An important aspect of the Lowell.com website is the look and feel. When a visitor navigates to Lowell.com, the logo is one of the first things that will be noticed. When we were working on the logo concept, the goal was to create something simple but meaningful to the city’s rich history and current resurgence.
For those who aren’t aware, Lowell, Massachusetts is sometimes known as the “Mill City,” as it was one of the first and largest textile manufacturing cities in US history. The mill depicted in the logo is part of the Boott Cotton Mills, a recognized historic landmark and one of Lowell’s famous mills. The Boott Cotton Mills is now a museum, luxury condominium/loft/apartment building and office building. I believe the logo is symbolic of the great history of the city, and how it is becoming a hip place to live and work (especially in the artist community).
I am proud to publicly debut our new logo, and I look forward to the date when our site goes live sometime in mid-February 2008.
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