Case Study: The Value of Content
I’ve written about TextBroker.com before, and now I want to give you an example of why it’s very important to have unique content on your websites.
I pay around $4.70 for most unique articles I have custom written for some of my websites. The articles are around 200 words in length, and I proofread each of the articles, add some personal insights or ideas, and write additional commentary based on my experience. I also generally add a related photo from Flickr, a stock photo website, or from one of my photo albums. These articles drive great (targeted) traffic that would be expensive for me to purchase.
Here’s an example.
A few weeks ago, I realized that many people would be searching Google and Bing to see if they need to give a tip or a Christmas gift for their dog walker. I had two articles written by TextBroker, and I also used my own experience to add more information.
One article was written about tips for Christmas gifts for a dog walker and the other article was about Christmas tips for dog walkers, and I posted them on DogWalker.com. I also did some minor SEO work with the help of the All in One SEO plugin.
These articles have received over 500 visits from search engines, and the cost was under $10 and about 30 minutes of my time. Had I paid for this traffic with Adwords (which I also use), the cost would have been much more. Additionally, once a particular campaign ends, the traffic stops. With custom content, traffic will continue to come as people search in the future.
Whether you write your own content, hire a third party, or do a combination, it’s important to have unique articles on your websites, which will help drive traffic to your sites.
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