Thick Skin Is Necessary When Selling Domain Names To End Users
During the last couple of years, I’ve sold quite a few domain names to “end user” buyers. From my perspective, an end user buyer is a person or company in the field or industry related to the domain name you are selling, and the buyer of the domain name will use the name as a part of their business.
Generally speaking, an end user buyer is more likely to pay a higher price than someone in the domain industry who wants to re-sell or monetize the domain name. An end user buyer will know exactly how much it costs to acquire a customer and know what it will take to compete in the field with a website on the domain name. They also know the value of the “goodwill” in the domain name for their company’s positioning in the field. They can therefore justify spending more for the name because they know how much it will impact their bottom line.
The problem when trying to sell to end users is that many do not realize how valuable an exact match domain name can be. Some of them have a limited online presence and others simply own a domain name that matches their business name. Many companies don’t do online advertising campaigns, and some would have no idea how to value an online lead. Yes, it’s easy to say that they could buy your name for less than it would cost for a lifetime of Adwords expenses, but converting that into sales is difficult.
With that being said, many end user contacts will give you an insultingly low offer, while others will not make an offer but will be rude to you in their replies. No matter how negative the reply is, don’t get into a “pissing contest” with the other person. They can do much more damage than it’s worth, and to have a few minutes of feeling like a champ with a witty reply, you could set yourself up for problems (like them emailing other prospects to tell them that you’re an a-hole!).
Since April, I received a $50 offer on a name that I privately sold for over $20,000, was told that I am “crazy” for asking six figures for a name I privately sold for close to my asking price, and I was cursed at on the phone for asking for $50,000 for another name that I sold a short time later. I also received countless sarcastic “good luck” type of emails that I simply replied “thanks” in response to when others may have offered the witty, “thanks, but I don’t need good luck,” which of course, can lead to a testy exchange.
In many cases, I could have gone back to these people and gloated when I closed these sales, but that does me no good either. With the crappy economy, people will likely be jealous of your success and you could become a target of their ire.
No matter what type of negative reply you receive from an uninterested end user buyer, do not engage in an email exchange with them that turns nasty. Once you confirm they aren’t interested in your name, move on (unless they genuinely have questions about domain names).
You have a lot more to lose than they have, especially if they choose to be particularly prickly towards you.
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