This Is Why Your Name is Bad (But I Want to Buy It)
A friend and I were discussing a couple of names we each own in the hopes of working out a cash + domain deal. We sent a few emails back and forth and had a couple of Skype conversations about the domain names that would be included in a deal deal. Half of the time was spent discussing why each other’s names weren’t all that good… I love playing the game of devaluing domain names.
I’ve played and seen this “game” played many times in negotiations. I want to buy a domain name or someone wants to buy my domain name, and when it comes time to figuring out the price, there is often resistance and sometimes friction. To get a better price on the domain name, the buyer may spend time telling the seller why the domain name is worth less than the seller’s asking price, and the seller does the opposite.
Some examples of this “devaluing” include:
- One of those letters in the LLL.com isn’t premium
- Domain name is difficult to spell
- There are many alternatives to the domain name
- A big company owns the .net, but they haven’t even developed it
- The name previously sold for less
While a buyer’s attempts at devaluing the domain name may have some effect if the seller is actively selling, it may also annoy the domain owner. If the buyer approached the seller out of the blue and then started the devaluing game in the middle of a negotiation, it could annoy the owner into taking the name off the market.
I find this “game” humorous because I partake when buying names. I am sure some people find it annoying though.
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