My Thoughts on Go Daddy’s Acquisition of Afternic
I haven’t had much time to digest the news about Go Daddy’s acquisition of Afternic, but I want to share some of my thoughts and lingering questions in the wake of this news. I think this is going to impact domain investors in many ways.
You are welcome to share your thoughts or questions about this news in the comment section.
– Go Daddy did more than just acquire a leading aftermarket platform. The company is also getting a solid team of domain industry professionals who are experienced in selling domain names in the aftermarket. They know the value proposition of domain names to SMBs, and that is going to benefit the company in many ways.
– I often see negativity towards Go Daddy in articles I write about the company. People are going to have to get over their animosity, because this acquisition is going to help domain investors sell domain names in the aftermarket.
– I am curious about how this deal is going to impact my ability to get good deals on BuyDomains owned inventory.
– I wonder what role the new Afternic redesign played into the acquisition. I also wonder how the deal came about, but I am sure that information won’t become public.
– I wouldn’t be surprised to see other acquisitions from Go Daddy and/or NameMedia in the wake of this deal. I am not going to speculate though.
– I wonder how this deal is going to impact Escrow.com. I believe aftermarket deals at Go Daddy are run through Escrow.com now, and Afternic has an escrow service. *Update – Paul Nicks of Go Daddy had this to say about escrow.
– Perhaps Afternic listings will soon be able to have auction functionality with Go Daddy’s technology.
– Two companies to watch that may be impacted by this deal are Sedo and Thought Convergence. I say this because Sedo is generally considered the most direct domain marketplace competitor to Afternic and I think Thought Convergence has the people and technology to emerge as a stronger competitor.
– Go Daddy is now going to have an east coast presence, and perhaps this will lead to other partnerships and involvement in the tech community on Route 128. *Update – I was reminded about Go Daddy’s acquisition of Locu, a company with an office in Cambridge, MA.
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