Tip: Don't Check In on Unreturned Emails | DomainInvesting.com
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Tip: Don’t Check In on Unreturned Emails

5

For the most part, I will return solicitation emails when people ask if I want to buy their domain name(s). While the vast majority aren’t close to being of interest to me (keyword .com domain names are almost exclusively what I buy), I do my best to give a “no thanks” or something along those lines because I think it is courteous.

In addition to these emails, I receive a ton of guest post and SEO pitch emails. I almost never reply to those emails because I have absolutely no interest in working with someone who needs to make these types of unsolicited emails to get business. I don’t want to give someone an opportunity to add me to a “responsive” email list for future solicitations, nor do I want to get another sales pitch.

One thing that irritates me is getting an email like this:

“I want to confirm you received my email. I did not hear back from you about my special offer, and I want to see if you are interested…”

I get that people need to feed their families and rely on sending email to people they think might be interested in what they are selling. When I do this, I do my absolute best to make sure the recipient is someone who might have a genuine interest. I’d rather send 10 very targeted emails than 150 broad emails.

One thing I never do is email a person a second time, even if I think my domain name will help their business. I figure if someone wants to pursue my domain name, they will contact me after I made one attempt. If not, a second email will probably piss them off, and perhaps they will even report me for spam, despite the fact that it was personalized and well targeted.

If you are sending emails to prospective buyers, I urge you to respect their inbox. One email should be more than sufficient. If they don’t respond, they are most likely not interested. Perhaps they didn’t see your email or forgot about it, but that is the nature of the business. I’d rather not take the chance that I annoy or anger someone.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (5)

    Cmd

    Can you share. I believe you also contact leads to sell domain names. But do you include the price in the first email or let the lead send the offer first.

    In both situation, how do u price the domain? Based on estibot?

    Thanks Elliot.

    December 17th, 2013 at 6:26 pm

      Elliot Silver

      Price based on gut (purchase price, market conditions, comps, and my business conditions).

      90% of the time I do not price the domain name in emails.

      December 17th, 2013 at 6:28 pm

    todd

    Since sometimes emails get tossed in the spam folder or overlooked have you ever tried sending a letter by mail? I would think with high value domains that the potential buyer may see this as something that they would actually read if its sent in a well designed embossed envelope with their name and address hand written.

    What about sending them a gift by FedEx such as a Top Notch Domains promo item. Obviously not a cheap product but something unique and useful that doesn’t cost much. Maybe something as simple as a custom printed Top Notch gift card for Starbucks for 5 or 10 bucks. If you keep it as simple as a gift card you can just send it in an envelope with a simple stamp. Personally I have never done it but I think it would be well received. What do you think Elliot?

    December 17th, 2013 at 6:26 pm

      Elliot Silver

      I haven’t tried using the USPS or other methods aside from email and phone (very infrequently). Too much lag time with mail.

      December 17th, 2013 at 6:27 pm

    Raider

    Not pointing to you Elliot, but why do many domainers (the attention whore type) whine and complain on blogs and domain forums when they receive emails from domainers offering domain name(s), while at the same time they themselves mass mail their domains to potential end users? which is actually taught and encouraged.. Domainers like these are just hypocrites their selfish hypocrites who contribute to the problem.

    December 18th, 2013 at 2:47 am

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