Toilets.com Owner Passed on $4 Million Offer
There’s an interesting article you’ll probably enjoy on Crain’s Detroit about entrepreneur Earl Braxton, whose company is in the portable toilet business. You’ll likely enjoy reading the article about Braxton’s business, but I think you’ll find the short part about domain names to be of particular interest.
Here’s an excerpt from the article that discusses domain names owned by Braxton’s company:
“Braxton also has proved Internet savvy. In the 1990s, he said, he bought a thousand domain names. Among them was the URL that is his primary business link online: Toilets.com.
He said he’s been offered $4 million for the name, and another $200,000 for PortableRestrooms.com, but he’s not selling. He’s a toilet guy.”
We’ve all probably had the chance to use one of Braxton’s portable toilets, but I didn’t realize his company actually owns Toilets.com. $4 million for that domain name seems like a pretty solid price, but I would be difficult to sell a domain name that is the exact match domain name for his business. It’s the kind of domain name that should always retain value because it’s instantly recognizable and meaningful.
Even though the Crain’s article is not focused on domain names, you should check it out when you have an opportunity. It’s an interesting story about a savvy entrepreneur.
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