Tweet Illustrates Value of New TLD Program
— Michael Stevens (@StevensMichaelW) April 4, 2015
Mr. Stevens identifies himself as a Purple Heart recipient, and in my book that makes him a hero. Because of the fact that so many people have the same name as him, Mr. Stevens couldn’t hand register MichaelStevens.com. He also couldn’t register a variety of other common domain name extensions that were previously registered.
As you can see from the tweet above that was retweeted by .XYZ Registry CEO Daniel Negari, Mr. Stevens registered MichaelStevens.xyz. I think this is illustrative of the value of the new gTLD program. Someone who didn’t want to pay a premium for a previously registered extension could purchase a .xyz domain name for his website. .XYZ is generic in nature and it probably makes more sense than a
.net .org or something random (see update comment below).
I don’t think new gTLD registries consider domain investors their target audience. Yes, domain investors help drive a significant amount of revenue, but many domain names owned by domain investors will never be developed. It looks like Mr. Stevens will build out his website, and he will likely promote it to others. One website launch and promotion like MichaelStevens.XYZ could do more good than a domain investor who speculates on a swath of names and doesn’t build them.
I appreciate the service of Mr. Stevens and wish him well with his new domain name and website.
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