Types of Domain Names I am Buying
With as much uncertainty as there is in the domain market these days, I am being more selective about domain names that I buy. As PPC is dwindling, there is less money being reinvested into the domain market by domain investors. Since much of the domain sales market has been fueled by domain investors reinvesting their PPC income, that area of the market seems to be stagnant. End users are still buying domain names, but as most people know, it’s a tougher sell.
In that vein, I am being more selective about the names I am buying. When I think about buying a domain name, on top of the standard research I do, I ask myself how the name could be developed into a website. If there is no obvious way that a business could be established on that domain name, there isn’t much of a chance I am buying.
I like geodomain names for this reason. It’s fairly easy to imagine how a city names (in the .com) can be developed into a business. While it’s not easy to generate sustainable revenue to make a living, knowing what the site should feature is a no-brainer. Cities, regions, and countries are like brands with which people are familiar. If you asked a random person on the street in California what Burbank.com would be without prior knowledge, he would probably say, “a site with information about Burbank, California.”
I also like category defining product related domain names like TruckRims.com (which will be auctioned off by Rick Latona at Traffic) or ComputerSpeakers.com (which I once owned). If you know what to expect on a website before you’ve ever seen the site, the name is probably a good name. It’s important, however, that a business can be built around that concept – otherwise, how will you make money?
One problem I am having is that many end user companies also know how strong these product and service related domain names are. I have seen quite a few Whois lookups lately where names are owned by CSN Stores or Net Shops. These companies get it and they own some fantastic product-related domain names that probably won’t ever be on the market.
If you have great .com product related domain names, drop me a note in the comment ection. I had once offered up to $100,000 for a city .com domain name, but that didn’t yield a single viable city .com name unfortunately. I am not looking for anything other than .com right now, nor am I looking for brandable type names. I am looking for names like WindowTreatments.com, Dehumidifiers.com, WashingMachines.com… etc. If you have a fantastic name like this, I am looking – and if I can’t afford it, I know several friends who have much larger budgets for these types of names. The problem is that end users own most of these names. Some are starting to understand the value – which ultimately is a very good thing for domain investors.
Reach out to Elliot: Twitter | Google + | Facebook | Email