Uniregistry Brings Back Green Offer Bar | DomainInvesting.com
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Uniregistry Brings Back Green Offer Bar


When Uniregistry launched its Uniregistry Market, one of the biggest changes was its landing page designs. The new landing pages were devoid of graphic headers that showed images related to the PPC links, and there were some other major changes to the font and layout.

One of the first things I noticed was that the bright green offer bar at the top of landing pages was changed to blue. This seemed to be a bit counterproductive since the blue seems to blend into the rest of the landing page, and mentioning that the domain name may be available for sale is important for people who make a living selling domain names.

A couple of weeks ago, Frank Schilling, CEO of Uniregistry, reassured clients by saying that there was just a marginal difference in offers received since the change was made. In fact, he said “It was up marginally in the first week I’d say 3–5% ..  “definitely” up tho week to week across the board.

I was just checking on something, and I see that Uniregistry has brought back its bright green offer bar at the top of the page:

Screen Shot 2016-04-13 at 3.53.20 PM

I would imagine that 3-5% is not all that statistically significant, especially in such a short period of time, so perhaps things changed a bit since he shared those comments with me. The change may have also been prompted by customer concerns about the less obvious blue bar. My guess is that it may be a test to see how performance varies with this color scheme.

Whatever the case is, it will be interesting to watch whether other changes are made to the landing pages.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (8)

    Paul K.

    I was wondering about the Google Search Bar on bottom of page…..is that revenue I share in too?

    Was that always there?

    April 13th, 2016 at 5:02 pm

      Frank Schilling

      yes .. that bar is mandatory, and was always there Paul.

      In reply to Paul K. | April 13th, 2016 at 6:11 pm

      Paul K.

      Thanks. Just getting old and forgetful.

      In reply to Frank Schilling | April 13th, 2016 at 6:25 pm

    Frank Schilling

    There is an enormous amount of testing going on at Uniregistry at the moment. The Uniregistry Market is an amazing machine and we are just beginning to understand how we can bring it to bear to do a better job for our customers. As this year progresses, we should start to see some other believers come forth to explain the power of this thing and how you can make this piece of software work for you.

    We have never had this much focus or this size a team focus so religiously on our sales software. I’m very proud of the direction we’re going at Uniregistry.

    April 13th, 2016 at 6:00 pm


    Looks garish but if it yields better results that’s all that matters.

    April 13th, 2016 at 11:04 pm

    Angel Healy

    Yes. Things are about to become even more interesting, with all of the things that are happening in the world wide web.

    April 15th, 2016 at 6:43 am

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