Uniregistry: More Offers After Landing Page Redesign
A little over a week ago, Uniregistry debuted new landing pages, which ushered in the era of Uniregistry Market. The graphic header was removed, and the landing pages all feature blue hyperlinks and a background photograph of a snowcapped mountain.
For those of us who rely on domain name sales as a primary source of revenue, the biggest change was the top of the landing page. The bright green offer bar, which had previously been bright orange, was replaced by a blue offer bar with white text. At the time, I wondered how much of an impact this change would have on the number of offers I received.
Because I have a fairly small domain portfolio and don’t park all of my domain names with Uniregistry, the change in the number of offers I receive would not be statistically significant. An extra two or three offers could throw off those numbers. Instead, I asked Frank Schilling if he could share the increase or decrease in offers received in the week since the change was made.
According to Frank, there has been an increase in offers across the platform. “It was up marginally in the first week I’d say 3–5% .. “definitely” up tho week to week across the board,” he told me. Frank also let me know about a Uniregistry Market demo that will be forthcoming on DomainSherpa.com and shared some additional thoughts on the platform:
“We’re doing a Demo on DomainSherpa.com that will be out (including great Q&A with users) this coming Monday. The biggest takeaway for users should be that this is our release product. We intend to bring the full resources of the company to bear to improve Uniregistry Market further, increase distribution and syndication opportunities.
Uniregistry Market is a forever product. We are deeply passionate about it.. It’s like a child for us and we want to see it be great and will do anything positive to help it get there. This runs to the core of our business.”
Since domain sales has become a major revenue driver for Frank’s portfolio, I can only presume Uniregistry would be monitoring this closely. If you have a large portfolio, you are welcome to share some of your offer data if you would like.
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