Update on Another Mini Site: CabCompanies.com | DomainInvesting.com

Update on Another Mini Site: CabCompanies.com

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While providing mini site updates, I figured I would provide an update on CabCompanies.com, another mini site I launched last year.  I bought CabCompanies.com on Snapnames in August of last year, and I used the services of Kevin Leto from Big Ticket Domains to build a database driven “mini site” with cab companies listed from around the US.

I believe I paid around $65 for the domain name, and I paid an additional $250 for the website, which includes the graphics, data, and the Adsense placement. Kevin has also been good about adding listings when companies have contacted me during the past year asking for a listing.

From October 12, 2009 to today:
Total Traffic: 2,853 visitors
Average Monthly Traffic: 238 visitors

Approximate revenue: Between $100 – $150 in revenue. It has also earned a bit more revenue from paid listings I added.

I think this is a great success for a couple primary reasons.

First, it’s earned somewhere in the ballpark of a 50% return on the development costs in a year. I believe I got a good deal on the domain name, but it wouldn’t have made much (if anything) as a parked domain name this year. The revenue isn’t much in the scheme of things, but if it can make $100 with no effort, it can certainly earn much more with added content and promotion.

Second, it’s set me up to where I could legitimately sell listings like I do on DogWalker.com, since traffic has been good without any publicity, link building, or other traffic driving tactics. If I was inclined to do more work, I could begin to offer upgraded listings with coupons, website links, email addresses…etc. Right now, I am not inclined to take on additional work.

I could also probably change tactics and sell leads instead of doing a database listing site – or I could add a lead gen form to each page and sell leads in an automated fashion.

One of my friends and colleagues runs a successful airport car service referral website, and he’s going to be the first person I email about this. Perhaps he’d be interested in buying the site to better monetize it since he’s already got the infrastructure in place.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (11)

    Mauro Correia

    It was funny to read this, since i own CabsCompany.com

    Maybe i should list it in your directory after some development :-)

    October 12th, 2010 at 5:36 pm

    Tony C

    Sounds like a similar idea to AirportService.com
    AirportService.com has been selling Ground Transportation leads since 1998.
    Best of luck. Compitition is good :-)

    October 12th, 2010 at 5:52 pm

      Elliot

      @ Tony C

      You should buy this one!

      October 12th, 2010 at 5:53 pm

    Tony C

    Well since I have:

    AirportService.com
    AirportServices.com
    GroundTransportation.com
    AirportLimousine.com
    AirportLimousines.com
    AirportChauffeur.com
    DoorToDoorService.com
    WorldwideLimos.com
    WorldwideLimousines.com
    and 56 other limo domains

    I think i have my hands full.

    October 12th, 2010 at 6:03 pm

    Elliot

    @ Tony

    Well thank you for paying Adsense, which then pays me when my site sends yours (or your competitors) my traffic!

    October 12th, 2010 at 6:05 pm

    Tony C

    It’s good that the money is going to someone i like.

    October 12th, 2010 at 6:41 pm

    Mauro Correia

    Domainers love :-)

    October 12th, 2010 at 6:47 pm

    Louise

    @ Tony, good going! Sounds like you have that category covered! Jeff Kupietzky is getting into that business: Airport Parking. You three should consolidate! Maybe Jeff will want your CabCompanies, @Elliot, to complement his airport parking!

    October 12th, 2010 at 11:59 pm

    Steve

    @ Tony C.

    make sure to sign up for idnevent.com.

    Elliot, see u in Miami.

    October 13th, 2010 at 12:19 am

    Leonard Britt

    It appears the money is in ad sales while Adsense is just pocket change. I will say I am still impressed with what you have done with Dogwalker.com as I would never have attempted to develop that name. Just this week I had an inquiry for ad placement on one of my exercise sites. It turned out however that the company sold a controversial weight loss drug and I just wasn’t comfortable with that sort of placement on my sites – not sure if the product is even legal in the US (without a prescription) so I declined. Oh well….

    October 13th, 2010 at 5:45 am

    Deke

    Sweet!

    I like that much better than most of the mini-sites I have seen.

    October 13th, 2010 at 12:10 pm

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