Update on Mini Site & Launch of New Site
Although I’ve heard Google doesn’t allow publishers to provide Adsense stats, I wanted to give an update on FuelAssistance.com, the site that was built for me by my friend Bradley at Site Graduate. I launched the site a few weeks ago, and I blogged about it in a “5 With… Bradley Epstein.”
So far, the site has done very well. With the exception of the 2 days around when I posted a link to it from my blog (which received much more traffic than normal), search engine traffic has grown from 0 to around 22%, mostly from MSN, but also from Yahoo and Google. People are using the following keywords to successfully find the site (among others), “fuel assistance,” “home energy assistance program,” “free weatherize home,” “weatherize,” “federal fuel assistance,” “ma. low income financial assistance,” and “fuelassistance.com.”
Revenue is also up quite dramatically, although the site was making less than $.15 per day as a parked page. Once the site achieves a higher ranking in Google, which can be attributed to SEO activities of Site Graduate and link building, I think traffic will grow even more. Also, the revenue per click seems to be much higher than it was when it was parked, which is a nice surprise, as sometimes the opposite happens.
Because of the success of FuelAssistance.com, I decided to work with SG on another geodomain that I own, BerkeleyHeights.com (Berkeley Heights, NJ). At the moment, the site gets very little traffic – just under 1 unique per day, and it makes just a few dollars per month. I did some keyword research, and I found that quite a few people were searching for various things in Berkeley Heights.
Since Berkeley Heights is a community of about 15,000 people and is 30 minutes from Manhattan, I felt this name would be perfect for a mini site. IMO, it’s not big enough for a full site like I’ve done with Burbank and Lowell, but it’s perfect to capture low-hanging fruit traffic. The site isn’t fully developed yet, so if you are interested, you can watch it as it grows.
In addition to the mini-site and SEO work that Site Graduate will do, I also plan to add my own content based on some keyword research that I do. This will keep the site growing, which is something the search engines like to see. Ultimately, I plan to sell this geodomain, but I think the traffic and revenue will be a major contributor to its value.
If you have a site developed by Site Graduate and want to share some of the results, feel free to leave a comment for others to see. I am trying to determine which of my domain names will be next for them to develop – perhaps SaveTheDates.com.
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