Use Other People’s Replies for Yourself
I inquire about purchasing many domain names, and the majority of these offers are made to people who aren’t involved in the domain space. Since I am generally making cash offers rather than simple inquiries about availability (probably 80% of the time), I receive a wide range of replies from domain owners.
Because I am not offering end user prices in most cases and because it’s almost essential to counter offer in my opinion, I receive all sorts of replies – from simple one word replies to extensive replies. The replies are either an attempt to get me to pay more, not contact the owner again, or tell me that my offer is far too low for some reason. Some people are better at crafting effective replies than others.
One thing I like to do is think about the reply emails I receive to see what I think is effective and what doesn’t seem to work, and then I use them for my own inquiry replies when I don’t send them to the brokers at DNS.
On occasion, I will receive a reply that I think is exceptional. Usually, it’s a pushback in an attempt to get more money for a particular domain name, and it makes me think, “hmmm, the owner has a good point.” When that type of thing happens, I remember it for the next time I am faced with a similar situation (but with me as the domain owner receiving an offer), and I modify that reply to fit my own negotiation.
A domain negotiation is sort of like a chess match. There are two sides and both are making maneuvers and statements with the hopes of getting a better position on the other party. As much as I’ve learned about the art of negotiating over the last several years, I know enough to know that I am not an expert, and I am always open to learning more. By analyzing how other people respond to your inquiries, you’ll help improve your own negotiation strategy.
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