Using Demand Media & eHow for SEO Tips
Shares of Demand Media traded on the New York Stock Exchange today for the first time.
In addition to its domain name assets (like Enom and NameJet), DMD generates revenue with Adsense and advertising on its eHow.com website. The company has a proprietary algorithm that can figure out what people are searching for on Google, and it then sources out articles on those topics to its huge team of independent writers. There are either hundreds of thousands or maybe millions of articles.
Pundits have opined that some of the content is bad, while others have speculated that Demand could be impacted if Google changes it’s algorithm to push down the allegedly “spammy” articles. I don’t own stock in DMD and most of the eHow articles aren’t really that competitive to my sites, so that stuff doesn’t really interest me much.
However, I do think there’s a way that domain investors / web developers can tap into Demand Media’s vast knowledge about the wants and needs of Google searches. If we search eHow for articles related to our own topical websites, we can learn what Demand thinks people are looking for, and we can then write better articles or source out better articles.
Here’s an example for you.
I own a dog walking service directory, and in addition to the paid directory listings, I also have a lot of articles that might interest dog walkers or people looking to hire dog walkers. By searching eHow, I can make the assumption that its related articles are things that people are searching for, and my exact match domain name may have more authority if I write more in depth and/or interesting articles. It’s important that you write articles differently than the eHow articles and that they are completely custom.
For instance, it looks like these topics should be covered on my site (in addition to many others):
- How to Start a Dog Walking and Pet Sitting Service
- How to Start a Dog Walking Service
- How to Become a Dog Walker
- How to Walk a Dog in Winter
- How to Walk a Dog in the Snow
- How to Exercise with Dog Walking
- How to Hire a Dog Walker
- How to Interview a Dog Walker
- Many, many more…
Mind you, I already have a number of these articles covered on my site in various forms, but the information provided by eHow can be beneficial to website owners. Maybe you should take a look at eHow and see what information you can glean for your own website.
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