Using a Domain Buyer Broker
Using a domain buyer broker service can be an effective way of acquiring a domain name.
I enjoy just about every aspect of acquiring a domain name. From searching for the owner of the domain name to negotiating a final purchase price, the “chase” is almost as exciting as closing a big domain sale. I’ve found that the more challenging it has been to find a domain owner and secure a deal, the reward is almost always commensurate with the effort.
Despite the exhilaration I get from the process of buying domain names, using a domain buyer broker to secure a deal may be advantageous, especially to people who are not active domain investors. A domain buyer’s broker can save time, reduce stress, and can help the buyer save money on a domain name deal. I’ll give you some examples.
Some of my better deals have come from acquisitions where I really had to put in an effort to contact the domain owner. Outdated Whois information, bouncing emails and non working phone numbers, companies that have gone out of business, and other challenges can make it tough to contact someone. If I can’t easily find someone, it probably means others haven’t been able to submit their offers, and perhaps it will be easier to strike a deal. A domain buyer broker has the resources to track down an owner, potentially saving the buyer time.
Negotiations can be stressful and time consuming. Sometimes a domain owner doesn’t want to sell, and other times he is just playing hardball. A buyer’s broker can help calm the buyer and prevent him from saying something silly or regretful.
A buyer broker most likely has a good sense of the domain market. He can give advice to the buyer, and the buyer can share insight into why he is looking to acquire a particular domain name. Together, the team can determine a fair and reasonable price to pay. In addition, the broker can stand between the buyer and the seller to negotiate a better deal on behalf of the client, helping to save money. Some domain owners price their names based on who is inquiring, and being able to inquire covertly can help save money.
I’ve used a domain buyer broker in the past, and I think it can be a good way to buy a domain name. Here are a few buyer brokers and companies that offer this service (although you might have to request it privately if it’s not openly offered on their website). If I missed any, please let me know.
- Adam Strong
- Afternic / Go Daddy
- Domain Guardians (Mike Robertson)
- Domain Holdings
- Media Options
- Name Ninja (Bill Sweetman)
- Network Solutions
- Outcome Brokerage (Ryan Colby)
- Rob Sequin
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