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Utah Tourism Uses Call to Action Domain Names in Campaign

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I’ve seen quite a few television advertisements created by the State of Utah’s Office of Tourism, and I think they’re pretty solid when it comes to their call to action domain names. Not only does the state promote VisitUtah.com, but it also promotes SkiUtah.com in its commercials, although the later is owned by the Utah Ski and Snowboard Association. The Office of Tourism also operates a website in a subfolder on the state’s Utah.gov website.

There have been several times when I wanted to book a ski trip after seeing one of the commercials, especially since great skiing is just an hour from Salt Lake City, so they tell me. I think my next ski trip will likely be to Deer Valley or Park City instead of Breckenridge, Colorado.

One issue I noticed though is that the VisitUtah.com website does not appear to be ranking well in Google. When I searched Google for “visit Utah,” the site isn’t even listed in the top 100 results. Perhaps this could be related to the home page’s title tag being simply http://www.visitutah.com instead of the more SEO friendly Visit Utah, Plan Your Utah Vacation, or some other targeted SEO friendly keywords.

VisitUtah.com does appear in Google when I searched for the exact domain name, so it isn’t banned by Google. For some reason, the page title appears in Google as Utah.travel, which possibly was the former domain name or another domain name used for the same website. I believe it’s likely that the home page title tag is simply the url, instead of search engine friendly keywords, and it probably should be changed.

In my non-expert SEO opinion, the website needs to be looked at by a SEO professional to improve its search rankings. It’s great that the Utah.gov site is ranking well, but with sites promoting tourism like VisitUtah.com and SkiUtah.com, they should be dominating SERPS. When that happens, they will see an increase in traffic, and hopefully bookings.

On the other hand, it appears that the SkiUtah.com website is doing well in Google. A search of Ski Utah reveals the site as the top ranked in Google for that keyword. You’ll notice the search engine friendly page title “Ski Utah: The Greatest Snow on Earth – Home,” which is most likely helpful to its rankings.

I really think it’s quite important for the VisitUtah.com site to have some SEO attention paid to it. The Office of Tourism does not own Utah.com, so people searching Google for the Visit Utah website are more apt to land on Utah.com than their promoted website. With a call to action domain name that sounds like its telling people to visit Utah.com, it’s critical that they have everything else in order.

The Office of Tourism created a fantastic website in VisitUtah.com and Utah Ski and Snowboard Association’s SkiUtah.com is great. Kudos to them for their strong campaign, and with a little work, it can be even better.

BTW, Utah is an AWESOME place for skiing.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (8)

    Abdu

    “For some reason, the page title appears in Google as Utah.travel, which possibly was the former domain name or another domain name used for the same website.”

    I viewed the page source and it turns out that VisitUtah.com loads the Utah.travel site in an iframe, the page that showed up in your browser. With that redirection, it does not pass the 301 SEO-friendly redirect check. As Elliot mentioned, these folks need to seek an SEO consultant’s advice.

    January 8th, 2012 at 12:39 pm

    Perry

    Elliot, if you’re a skier, come out to Winter Park/Mary Jane next time you’re in Colorado. It’s a skier’s mountain. Best trees and bumps outside of Vail if you’re skiing the I-70 corridor.

    But sadly, it still doesn’t compare to Utah

    January 8th, 2012 at 3:44 pm

    Scott

    Yep, it’s an iframe.

    Btw, I wouldn’t be booking anything yet as they are at half of average snowpack right now :(

    January 8th, 2012 at 4:27 pm

    Mike

    I also think the ads are great, especially being from Utah originally!

    I’m also pretty happy I picked up the domain http://skiutahresorts.com/ in auction last year. Now if I can just carve out some time to develop it and piggy back the commercials…

    You’ll love Park City and Deer Valley Elliot. Go, you’ll have a wonderful trip. Much better than Denver area skiing in my opinion.

    January 8th, 2012 at 4:44 pm

    Gazzip

    The domain visitutah.com is only pointed to utah.travel which is why it doesn’t rank very well

    DNS Servers:
    dns241.b.register.com
    dns060.a.register.com

    January 8th, 2012 at 11:02 pm

      Elliot Silver

      @ Gazzip

      The site doesn’t seem to rank well in Google for Utah hotels, Utah vacation, Utah skiing, and other popular keyword searches I tried. It IS a very nice site though and it should rank well.

      January 8th, 2012 at 11:06 pm

    AndyO

    I agree, Utah is a nice place! I just spent 35 days there for a consulting/training gig, and I wonder if people purposely spread rumours that it’s bad so they can keep it all to themselves!

    January 9th, 2012 at 2:24 am

    houses in Utah for sale

    I agree too! I love Utah and Utah is a nice and beautiful place. I lived there for about a year and actually I’m planning to moved there for good this year.

    January 11th, 2012 at 2:14 am

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