Viacom Buys RallytoRestoreSanity.com to Support Jon Stewart’s Rally to Restore Sanity
Will Jon Stewart of The Daily Show really hold a “Rally to Restore Sanity” event on the Washington Mall at the end of October? Will Stephen Colbert follow suit with his “March to Keep Fear Alive?” These two comedic talk show hosts announced plans for their respective rallies, and if the domain registrations are any indication, Stewart’s Rally may actually happen.
According to the Whois record for RallytoRestoreSanity.com, Viacom registered this domain name on September 9, 2010. It’s a smart move, because many companies these days seem content to rely on Twitter and/or Facebook urls for marketing and promotions. Stewart does have both Twitter and Facebook pages locked down, but this domain name with a single page website will be the third prong in a marketing campaign.
On the other hand, it does not appear to me that Viacom secured the MarchtoKeepFearAlive.com domain name. In fact, it appears to be registered to someone named Vinh Pham, and the domain name was just registered on September 16, 2010, the day the show aired. One would think if they would have purchased both domain names at the same time.
On the MarchtoKeepFearAlive.com one page website, there is a link to the “Restoring Truthiness” campaign fundraiser that is hosted on the DonorsChoose.org website. It is a bit confusing and misleading though, especially if the registrant is unrelated to Viacom.
You can see more CNN coverage of the announcements in the video below”