Watch What gTLDs You "Like" on Facebook | DomainInvesting.com

Watch What gTLDs You “Like” on Facebook

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On your Facebook user interface, there are recommended pages for you to like. Facebook displays these based on what they believe your interests are as well as the interests of your friends. Facebook often displays a message that says “Friend likes XYZ Product” and it gives you a link to click to like that as well.

Advertisers pay Facebook to get others to click and like their product or service, and you could unknowingly (now you know) be used to “endorse” a product or service to your friends if you like something and that company spends money on advertising. This is generally no big deal, as I don’t really care that people know I am a New England Patriots fan or that I like Torah.com.

There are many gTLD extensions that are special interests, such as .Democrat and .Republican. Many of us know people and companies who are vying for these extensions, and we might think it’s a friendly gesture to “like” our friends’ TLDs. I might think Frank Schilling’s a good dude so I’ll “like” his Facebook pages without really thinking about what they are.

If I saw that a domain industry friend “likes” the .Democrat and/or .Republican TLD page, I wouldn’t think twice about it. I’d probably assume they are doing a friend a solid by supporting a page (plenty of my friends “like” the Lowell.com Facebook page despite not ever visiting Lowell). However, people outside of the industry may not think about the TLD but would think about the special interest.

While most gTLDs are fairly innocuous, there are some that are hot button issues. For example, it might lead to some embarrassment if someone “liked” the .HIV page and they were being used by Facebook to “endorse” the page to their friends. Even pages like .Democrat might cause issues for someone with strong political views.

I have no idea when gTLD registries will begin creating Facebook pages to promote their TLD. I also don’t know if they will be advertising. You should know that when you “like” a page and the admin of that page advertises, you might be used in advertisements, and that could be embarrassing.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (6)

    Acro

    Ingenious promotion of both Torah.com and Lowell.com :D And I just liked their Facebook page. Heck, I click on everything posted on Facebook, even the IKEA monkey and Boo!

    December 10th, 2012 at 3:13 pm

    David

    Is there anyway to turn this (feature) off?

    December 10th, 2012 at 5:10 pm

    Mouser

    Don’t break a sweat. All of the gtlds will soon disappear anyhow. People are going to want to remain with .com — just you watch.

    December 10th, 2012 at 8:49 pm

    bodo

    hey!!
    what is with “Y.ES” + “N.EU” and “CH.AT” ltds?
    ;-)

    December 11th, 2012 at 6:53 am

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