What is Occupy.com Worth?

What is Occupy.com Worth?

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As I asked in regards to TeaParty.com, I am interested in knowing what you think Occupy.com is worth, since it was revealed that the domain name is now for sale. You should of course consider the generic term, but also keep in mind the political “occupy” movement that has been spreading across the US and the world over the last three weeks.

At what price do you think it would sell?



About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (27)

    em

    Since this is pretty much an anti-greed and anti-capitalism movement, I think it’s a tougher question to put a price on it. I’d say $10,000.

    October 23rd, 2011 at 9:50 am

    Occupy.TV

    (LindaM) IMO It rather depends on which existing political interests co-opt the movement. If unions and ‘think-tanks’ backed by the likes of George Soros get interested then it could go for a large sum. I hope the owner of occupy.com hits it out of the park but I have a feeling that won’t happen. I also noticed occupy.ca at $250, it had no offers then and still has none now. None of the other occupy names on sedo have any offers either, although I expect this to change as the traffic stats for some of these names has improved.

    FWIW I recently put OWS.TV and the partially developed OCCUPY.TV for sale and so far received only a few absurdly low offers that wouldn’t even cover the reg fee :)

    October 23rd, 2011 at 10:30 am

    Rich

    This is a tough one, since the Occupy movement has still not evolved into a potent political force, as has the Tea Party. However, deep pockets within the Democratic Party which may end up spending hundreds of billions of dollars during the next presidential campaign, may see the value in investing in the franchise. For this reason, I would place a highly speculative six figure value on the domain. In any case, I would not sell it for less, if I didn’t need the cash right away.

    October 23rd, 2011 at 10:34 am

    lhf

    In my opinion is a high risk considering that a movement can finish suddenly and fall into oblivion in a few months.

    Good article!
    Thanks

    October 23rd, 2011 at 10:47 am

    owen frager

    rich
    “However, deep pockets within the Democratic Party which may end up spending hundreds of billions of dollars during the next presidential campaign, may see the value in investing in the franchise. ”

    The movement seems to have evolved from thin air but you can be sure there are political operatives with an agenda that caused this to happen. And eventually when it takes shape and it’s safe to bring out their chosen “write in candidate” a leader will emerge and the anger of people who be leveraged by mind manipulators to turn them into a campaign to support and elect the next President.

    IF that’s true the name won’t be Occupy, but it could be Gore2012. I’d be registering that instead.

    October 23rd, 2011 at 12:00 pm

    Bruce Diller

    Previous to ‘occupy wall street’ my gut would have said 50K.
    Now with additional meaning 75-150K.

    Occupy is a marketers dream eg occupy mind positioning

    I can imagine occupy.com being used by a news organization, a gaming destination, real estate rental/sales portal.

    Branding is prize of the word ‘occupy’

    October 23rd, 2011 at 12:04 pm

    Christopher

    Occupy.org is worth more IMHO.

    October 23rd, 2011 at 12:39 pm

    Michael

    The domain itself is worth 50-75k but if some large corporation will get in a game and want to use it as their new brand or in their marketing campaign the price can increase to ridiculous levels as many of large companies doesn’t care much about spending some few hundred thousands for domain name

    October 23rd, 2011 at 4:08 pm

    Elliot Silver

    For those who say it’s under $10k, I would offer the owner $15,000 today to buy it, so I do think it’s worth above that #.

    October 23rd, 2011 at 4:10 pm

    ut

    @Elliot

    Yea whoever said $10,000 is full of sh*t. Hype, even though it’s just “hype,” is still real for the value of a domain name. Plus the movement is worldwide.

    $75k +

    October 23rd, 2011 at 4:23 pm

      Elliot Silver

      @ ut

      One issue with the real value of “Occupy.com” is that there isn’t much of a commercial usage for that term… maybe rentals or something of that sort, but I still feel that it’s worth in the $20k range in and of itself, and extra value could be derived because of it’s usage by the Occupy movement. As I said, I would be willing to pay $15,000 now because I think I could fairly rapidly flip it for $25k, although the same could be said about buying any undervalued domain name, and I am fairly sure they wouldn’t sell it for $15k.

      October 23rd, 2011 at 4:37 pm

    Rob Docherty

    I just bought OccupyCoverage.com anybody want to buy it? Give me a call: 502-403-3504

    Maybe we could partner up and make a site to graph participation or something. I’m around all weekend and week.

    Price wise I’m open to offers. Anything over reg fee of $8 I’m happy.

    October 23rd, 2011 at 7:01 pm

    wilner

    If this premium generic domain name had been used by the Occupy Wall Street movement at the grassroot level then I would easily say 50k – 100k range

    Right now in terms of marketing it would confuse the end user since it’s would be overshadowed by OWS.com

    Perhaps some corporation can buy it and co opt the Occupy Wall Street movement, to discredit in a defensive manner and sell mortagages and credit cards.

    I’d try and sell it to some wall street corp for 90k

    October 23rd, 2011 at 10:31 pm

    RAYY.co

    I have OccupyMartinPlace.com and currently use for what’s on Occupy Sydney protestors movement…

    Once over, I will convert to business directory listing services for Sydney CBD financial district in Martin Place, listing for banks, private financial institutions, insurance, health, stock exchange, legal, and flagship retail stores… etc.

    October 23rd, 2011 at 10:50 pm

    Hal Meyer

    At least the 1960s radicals had a somewhat legitimate cause in opposing the Vietnam War. The Occupy movement doesn’t even have an honest premise.

    Winter can’t come fast enough this year 😉

    The Occupy movement has no merit, but the domain is not bad. It might have some value for fund raising or other purpose. I am going to guess mid five figures.

    October 23rd, 2011 at 11:06 pm

    Ray G

    I picked up protestwallstreet.com and wallstreetprotests.com early on then after the movement went global I picked up some occupy names to used a redirects for the site.

    Its doing pretty well with traffic. I haven’t spent much time on the site because I thought I would see some offers But after 78 views and no offers on my sedo add I think im going to spend a lot of time this winter developing it and see what happens next spring.

    I have a hunch next spring will be the best time for these types of names. The movement just started to late in the year, winters here now and people are gonna have to go back inside.

    The group will probably focus on defining their message over the winter and while regular people sit at their computer on cold nights they will be exposed to that message more and more and It will be bigger that ever next year.

    Regardless of what it may be worth now I think the owners of Occupy.com should hold out a bit longer. This thing isnt even close to peaking yet.

    October 23rd, 2011 at 11:38 pm

    up.biz

    Occupy.com is worth between $100k – $500k.

    October 24th, 2011 at 6:57 am

    Calan

    I don’t see much value in the name. No to say a speculator won’t end up buying it and paying a premium, but I don’t see the fuss.

    October 24th, 2011 at 8:27 am

    Occupy.TV

    lmaooooooooooooo someone has filed for trademark on ‘Occupy Wall Street’ and been awarded it in what must be a record super-fast time. I thought these things took months or years to become approved from the date of filing? Shows what I know heh.
    USPTO no 85449710 . Seriously, you couldnt make it up.

    October 24th, 2011 at 9:28 am

    Karen Bernstein

    Occupy.tv, all this person did was file a tm application for bumper stickers and t-shirts. It’s based on a intent to use. They did NOT get a trademark for it. Doesn’t mean a thing.

    October 24th, 2011 at 1:26 pm

    J

    I doubt the occupy domain will fetch a high sale. In relation to politics, the keyword is rather weak to make a roi.

    I also doubt Gore will run in the election. If he chooses to run, then it will most certainly secure an Obama victory. It will be a repeat of 1992. The sitting president already has an agenda ready with energy and education waiting to be put into policy action.

    Using the occupy domain is like employing the debtceiling dot com domain as a political portal. In my opinion, these domains are better utilized as non political websites. They are better educational sites to discuss economics and public policy rather than implement as political domains to target recent events. You can make good revenue with educational content.

    To occupy Wall Street is not a good use of “occupy” as a keyword. I would never visit occupy dot com to read news about the recent movements. That is the reason there are news sites readily available to report the events.

    October 24th, 2011 at 10:07 pm

    Rufus

    Occupy is getting pretty boring. The protestors should get a job or go to school or better themselves.

    Montgomery triangle is awesome!

    October 26th, 2011 at 12:46 am

    Jazco Maxco

    Id give $150 for it. The Occupy movement is a sham and will devour itself with the violence and craziness.

    November 2nd, 2011 at 1:41 pm

      Elliot Silver

      @ Jazco

      You’re only off by about $14,850 from the offer I gave.

      November 2nd, 2011 at 1:43 pm

    Hey Elliot

    Hey Elliot, you still looking to buy? Send me a line.

    February 7th, 2012 at 7:26 am

      Elliot Silver

      Always buying, but I only buy excellent names.

      February 7th, 2012 at 10:18 am

    roger

    supposedly the last lady bought occupy.com for 6 figures

    October 20th, 2013 at 5:53 pm

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