Who Makes Money from WikiLeaks?
WikiLeaks.org is a website that publishes leaked (usually confidential) documents and memos from governments and companies. These documents are often embarrassing to those behind the documents, and the website receives a lot of interest shortly before and after it releases documents. It’s been in the news quite a bit lately, and is almost always referred to as “WikiLeaks” without the domain extension.
I don’t know much about the organization behind WikiLeaks.org, so I can’t say how (or if) they generate revenue, but it looks like at least one company makes some money as a result of WikiLeaks, and the company is based in the United States.
A company called Wikia, Inc. from San Francisco owns the “typo” WikiLeaks.com, and the domain name is not developed. However, there are pay per click (PPC) links on the landing page, which appears to be monetized by its registrar, US-based Godaddy. You can see the “Sponsored Links” on the left hand side of the page.
At its peak, Compete.com reported that WikiLeaks.com received over 230,000 visits in July of 2010. It also appears to be close to the 100,000 visit mark last month, and will almost certainly increase as WikiLeaks.org release new confidential documents.
Of course, this traffic pales in comparison to the actual WikiLeaks.org website, but the traffic is still substantial. I wonder how much Godaddy is earning from this typo traffic.