Why A Domain Broker Won’t Sell Your Domain Name
I’m often either asked to broker domain names (which I don’t do) or asked why a domain broker isn’t willing to put the effort into selling someone’s domain names. There are several reasons why a domain broker may not sell particular domain name(s), and I want to give you three possible reasons.
1) Your names aren’t very good. Let’s face it. We don’t all own spectacular domain names. Even the most successful domain investors own some domain names that probably aren’t worth much. It wouldn’t make sense for a domain broker to try and sell a domain name when he or she doesn’t think anyone would want to buy it.
2) The domain name isn’t valuable enough. I enjoy making domain sales of all sizes. It’s exciting to sell a $2,000 domain name the same way it’s exciting to sell a $20,000 domain name. For a domain broker with a fair amount of inventory, it doesn’t make sense to try and sell a $2,000 domain name, on which he may only make $200 – $400 in commission if it sells, when he has other valuable domain names he can sell. Would you spend effort to earn $400 when you can expend the same effort to potentially earn $10,000 or more? Personally, I’d rater have a broker be honest with me and not take on one of my names than lock my name up when he has no intention of marketing it.
3) Your asking price is way too high. I see this quite a bit. Someone offering a whopping 40% commission as enticement to try and sell their domain name for them. The problem is that if their asking price is too high, 40% commission on no sale equals $0. If the bottom line price is way over the market value, and the owner isn’t willing to show flexibility, there’s little reason to try and sell the domain name.
If a domain broker won’t work with you, here are some suggestions on how to sell domain names on your own.
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