Why I Rarely Hand Register “Trend” Domain Names
3-D was hot last year, and some might argue it’s still hot. Everywhere you went, people talked about 3-D televisions and movies, and practically everything else 3D. From my perspective, that chatter seems to have died down a bit and consumers aren’t buying 3D tvs as much as expected. Too expensive, ugly/annoying glasses, not enough programming…etc all contributing to this.
There are tens of thousands of 3D keyword domain names in many extensions that have been registered by a good number of domain investors. Some of these may be worth something if 3D comes to every household (or many households), but most will end up in the scrap heap, with 3,4,5+ years of renewals down the drain. They’ll be discarded like the losing lottery tickets they were hoped to be by their owners.
The problem is that picking up on trends early is difficult. To make matters worse, you could literally register thousands of domain names in a specific vertical, and only a few might actually have meaning and be worth something. When it comes time to renew thousands of names that you’ve invested time and money into, how do you choose which to keep and which to drop, when there may be the same likelihood of success (or failure) for each particular name as of the time of registration?
Many domain investors who are buying these domain names are buying a significant number of them at once. This is expensive, and even if a couple of the domain names are sold at a premium price, they may not cover the acquisition and carrying cost for the full lot of names bought.
I personally don’t usually register many trend domain names because it’s easy to get caught in the hype. One minute you have a couple and the next you find 25 similar unregistered names that you have to own. Soon enough, you become one of those people that feels the need to tell everyone else about this big trend, otherwise, there won’t be anyone to buy your names.
When you buy “trend” domain names, make sure you don’t spend more than you can afford to lose. There may be trend domain names that become valuable in time, but there are many more that are worthless and aren’t even worth the price of hand registration.
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