Why is .Vegas “Lagging?”
The Las Vegas Sun published an interesting article about the .Vegas new gTLD extension this morning. I would like your thoughts on why there are only about 15,000 .Vegas domain names registered. Compared to other city new gTLD extensions like .NYC, .Berlin, and .London, .Vegas is “lagging” as the article title mentions.
The Las Vegas Sun article cited two local business owners with different perspectives on .Vegas domain names. Anthony Carlitto, a local business consultant, mentioned one major issue people in the domain industry continue to point out: there isn’t much consumer awareness of the new extensions. Michael Kruse, a local real estate agent who switched to a .Vegas domain name, cited an increase in traffic to his website. To be honest, I don’t know if I would agree that his .com domain name is “clunkier” than his new one: LVRealEstate.vegas vs. LasVegasHomesByMike.com.
Although I am not really an investor in domain names with the new extensions, I would have thought city new gTLD extensions would be amongst the most popular new domain name extensions. It seems more easy to create a brand around a local extension because there is a more contained and local audience for them compared to other extensions. Las Vegas isn’t a huge city, but “Vegas” is a major brand known throughout the world.
I wouldn’t speculate about whether I would want to use a .Vegas domain name if I owned a local business in Las Vegas (or had a business with ties to Las Vegas), but I would probably not hesitate to spend the annual registration fee, even if it was only for defensive purposes. With only 15k domain names registered, I would guess the majority of local businesses could register their own .Vegas domain name right now.
I am curious why you think .Vegas hasn’t taken off yet.
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