Will UShip Use Funding to Buy YouShip.com?
When you hear the name UShip, I would imagine you probably think the company is called “You Ship” or maybe “YouShip” without the space. It’s actually called UShip, and it can be found at UShip.com.
The company appears to be doing very well. So well, in fact, that TechCrunch just reported that UShip “raised $18 million in Series C funding from Kleiner Perkins Caufield & Byers.”
One problem for UShip is its confusing name and the fact that it does not own the correctly spelled YouShip.com. That domain name is owned by Maersk, one of the largest shipping companies in the world. The YouShip.com domain name forwards to one of Maersk’s websites, and as a result, tracking typo traffic would be difficult unless that information was provided by the domain owner.
Luckily for UShip, it seems that although these two companies both are in the shipping business, they have different business models and operate in different areas of the shipping industry.
I would assume UShip has already tried to acquire the YouShip.com domain name, but if it hasn’t, it probably should make an attempt as it seems to be on an upward trajectory. The downside is that Maersk now knows about its huge funding round, and if anything, the price would go up.
It’s always great when a company sees significant growth, but it can be a problem if the brand its building may confuse customers into thinking it’s operated by a different company.