Yahoo Sells Domain Names to True Magic | DomainInvesting.com

Yahoo Sells MusicVideos.com, LookUp.com, and FreeComputers.com to True Magic

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Yahoo!In a $250,000 deal that took place on Sedo last week, Yahoo sold the domain name MusicVideos.com to Merlin Kauffman’s True Magic, LLC. According to some analytics that I have seen, MusicVideos.com gets considerable traffic – nearly 1,000 unique visitors a day according to Compete, despite the fact that it hasn’t been promoted in quite some time. In the week since acquiring the domain name, Kauffman’s company already completed another deal and re-sold it.

True Magic also recently bought LookUp.com from Yahoo for $17,500 and FreeComputers.com for $13,500. His company plans to develop LookUp.com into a resource for reverse phone lookups, people lookups, background checks, etc. This is the perfect domain for these plans. According to Kauffman, his company is “always on the lookout for opportunities to buy and broker premium domain names.”

From what I have heard through the grapevine, Yahoo is looking to sell other domain names as well. It’s a bit surprising that the publicly traded company (YHOO on Nasdaq) is selling great domain names like these, but I suppose if they have no plans for the domain names, they might as well raise some capital.  Sedo acted as the domain brokerage for these deals.

As you may recall, Yahoo also sold Contests.com for $380,000 at the Domain Roundtable conference auction in June of 2009. That domain name was acquired by National A-1 Advertising.

All of these names were registered to a company called DNStination, Inc at the time of sale. However, as the Whois history tool shows, Yahoo was the registrant – MusicVideos.com, Lookup.com, and FreeComputers.com. As an FYI, Oddpost.com is a domain name that was registered to Yahoo and then switched to DNStination, Inc at around the same time as the others, despite the fact that Yahoo bought the company.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (10)

    wannadevelop.com

    Music and videos traffic nowadays is really hard to convert… Still can get some 10 – 20 cents per click, but he will need a whole lot of those to recoup $250k, eh!

    March 10th, 2010 at 11:54 pm

    Anunt

    What other premium domains does yahoo still own?
    I would like to buy some…i have $500k budget..someone please tell them to send me some premium domains my way!

    March 11th, 2010 at 2:43 am

    adam

    what kind of stuff you looking for anunt ?

    March 11th, 2010 at 5:03 am

    Elliot

    “I would like to buy some…i have $500k budget”

    @ Anunt

    You crack me up, man. Aren’t you the same guy who said, “Domain names are going to be worthless in the future”?

    http://www.domaininvesting.com/lets-talk-about-sex-com-6969#comments

    March 11th, 2010 at 7:21 am

    JOSH

    I have to say that musicvideos.com is a great name, 1000 uv a day, ctr of say 40%, .25 per click… $100 day give or take, $36k a year, 7 year multiple and baam makes a great buy!

    Not sure what the new owner paid but there was certainly room to go up :)

    March 11th, 2010 at 8:08 am

    DAG

    What Elliot’s trying to say Anunt, is that you’re an F’ing tard. Yes, someone is going to do all the work for you. Thinker.

    March 11th, 2010 at 8:25 am

    chandan

    wow what a nice resale :)

    March 11th, 2010 at 9:47 am

    Daily Visitor

    Quote –
    “You crack me up, man. Aren’t you the same guy who said, “Domain names are going to be worthless in the future”?”

    Elliot,

    Anunt just had an epiphany.
    He is now enlightened with the big picture of the internet.
    Or, it was a fleeting moment of brillance.
    Time will tell.

    March 11th, 2010 at 9:56 am

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