Brand Marketing

Davis Baer, Founder of Youform, shared that his company acquired the Youform.com domain name for $7,500:

The answer: We paid $7,500 for youform·com

It was listed at $25,000, but we were able to negotiate the price down to $7,500.

It seemed like a decent price for a 7-letter .com domain.

Why not stick with .io?

The .io TLD is fine, and I’m sure Youform would have been fine… https://t.co/lWFSgfuTR9

— Davis from OneUp & Youform (@mynameis_davis) March 29, 2024

There are a few things to unpack from this and from his subsequent tweets. Youform has been using Youform.io for its website. The .com domain name was acquired via Sedo following a negotiation. Davis shared how the negotiation went, and he was able to secure the domain name for $7,500. This seems like a great deal for his company, particularly considering its initial $25,000 asking price.

Jim Campbell, Founder of Honeymoons.com, published an article on Entrepreneur.com that discussed how a domain name acquisition “resulted in a 7x increase in traffic and a 10x increase in revenue.” For someone like myself, this article reinforces how an exceptional category defining domain name can be transformed into an authoritative brand name in its industry.

According to the article, the Honeymoons.com domain name was acquired in July of 2023 “for mid-six figures.” Prior to the acquisition, the company had been using the less-than-ideal HoneymoonGoals.com domain name. Some of the benefits of acquiring Honeymoons.com that were cited in the article include:

Public.com is an exceptional domain name that had been owned by Anything.com up for many years. At some point between 2018 and 2019, the domain name appears to have been sold for an undisclosed amount of money. The buyer, as it turns out, is a company called Public. That company got its start on the two word, off-brand HelloPublic.com domain name.

Why did Public decide to acquire its brand match Public.com domain name? One might guess it was for enhanced marketability and/or to convey trust with customers and clients. We needn’t guess the reasons any longer. In a response to Greg Isenberg’s tweet about the benefits of acquiring a premium .com domain name, Jannick Malling, Co-founder & Co-CEO of Public, shared his rationale for acquiring Public.com: