Subscribe

Home Blog

Namecheap Publishes 2025 Domain Insights & Trends Report

2

Namecheap announced that it published its 2025 Domain Insights & Trends Report. The report analyzes its data to offer a look at how domain name usage, registrations, and buyer behavior continue to evolve over the last year. The report pulls from Namecheap’s internal data coupled with broader market observations.

While the report focused on data from last year, it also shared some insights into the current year and what the company expects on the horizon. For instance, the company shared the following insight about some of the extensions that are seeing growth:

Bodis to Cease Operating on January 31

Bodis has long been a pay per click parking service provider. The company allowed domain investor to monetize their domain names with PPC parking links. Google recently shut down its service that placed ads (via PPC partners) on parked domain names. As a result, PPC parking took a major hit. By and large, PPC revenues have been dwindling over the years, so that was pretty much the deathblow.

Atom Launches AtomAppraise Bot on X

Atom launched an automated domain name appraisal bot on X with the @AtomAppraise account. People interested in getting an automated appraisal from the platform can reply to this account on X with their domain name:

Tom McCarthy Shifts from DBS to DomainNames.com

2

Tom McCarthy has been one of the top domain brokers on the GoDaddy Domain Brokerage Service (DBS) team, with more than $75 million in brokered deals under his belt. I’ve worked with Tom on several sales negotiations, and I know he often represents vetted buyers whose budgets allow them to acquire valuable domain names.

According to a LinkedIn update (posted below), Tom is shifting from the DBS team to GoDaddy’s recently launched DomainNames.com marketplace.

With this shift, Tom will primarily focus on representing sellers through GoDaddy’s DomainNames.com marketplace, while the DBS team continues to handle inbound inquiries for domain names not listed for sale on GoDaddy. In select situations, such as with repeat clients, high-value buyers, or by request, Tom may still lend his expertise on the buyer side, particularly where his historical relationship or negotiation skillset adds value.
.

Would You Trust AI Tools to Backorder / Bid on Domain Names?

I currently use AI to supplement my daily domain name research. I do all of the work on my own, and I follow that with some manual prompting to help me uncover domain names that are pending delete or coming up for expiry auction that I may have overlooked.

At some point, I suspect I will use tools that are automated. Instead of plugging in the data and adding prompts to find domain names, this will be done by AI and the domain names will be shown to me without any of my own involvement.

Platform Commission is Like Snow Removal Cost

4

I was chatting with a friend about landing page options and platform commissions. In general, I list a large percentage of my portfolio on Afternic, Spaceship, or both, giving up a significant chunk of revenue for successful sales. I liken this to cost to what I pay for snow removal.

I would guesstimate that 25% of my friends have snowblowers and they take care of removing snow themselves. We have a long and fairly steep driveway, and we have a snow plow contractor that comes to remove snow when it’s more than 3″ deep. I think we pay something like $75/plow. To me, this is money well spent. I don’t have to go outside to do this work in the snow, I don’t have to buy or maintain a snowblower, and I don’t have to deal with sore muscles from shoveling. Occasionally, the plow doesn’t come at an optimal time, but I think it’s better than doing it myself.