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#AdvoChat with Laura Messerschmitt on March 2

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On March 2, GoDaddy Vice President of Customer Experience Laura Messerschmitt will be participating in a Twitter #AdvoChat discussion. The AdvoChat begins at 11am Pacific time (2pm on the east coast). The topic of discussion is “How to Identify and Grow an Army of Advocates.”

According to the #AdvoChat website, “#AdvoChat is a Twitter chat to connect, learn and share tips about brand advocacy and customer experience.” People can post questions and comments using the #AdvoChat hashtag, and Laura will lead a discussion and answer questions. The target audience for this #AdvoChat is marketers who are looking to set up advocacy programs at their companies. With GoDaddy playing such a big role in the domain name business (and IS the domain name business to many people), I think it will be educational to see what Laura has to say about the company and what it does to create this brand loyalty.

When I asked Laura for a bit of background information, here’s what she told me about the importance of customer advocates to GoDaddy: → Read More


Domain Industry News Updates

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Another busy week is in the books. I had a group of 50 or so auctions at NameJet last week, and it is always exciting to watch auctions close. Whether there are last minute bidders or not, it is fun to see how auctions do.

Here are some domain industry news updates from the last week. If you have other news updates to share that I missed or you think others might want to know about, I invite you to share.

The XCI.com auction on DropCatch.com is ending this afternoon. Bidding is over $20,000. It’s not very often that you see a LLL.com domain name dropped.

I will be keeping my eyes on a couple of recent UDRP filings → Read More


Did Apple Acquire WWDC.com Domain Name?

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WWDCIn my morning DomainTools Registrant Alert email, I noticed that the WWDC.com domain name changed hands. The domain name is now registered to DNStination Inc., which is a privacy registration service offered by domain registration and brand protection firm MarkMonitor. The first thing I thought when I saw the registrant change is that I wonder if Apple acquired this domain name.

Apple operates its annual Worldwide Developers Conference, which is regularly abbreviated and referred to as WWDC. In fact, the meta description on the conference homepage within Apple’s website has the WWDC abbreviation. Apple uses the conference as an opportunity to show off and introduce new software, technology, and tools for developers. The 2017 WWDC will be held June 5 – 9 in San Jose, California.

I did a Google search to see if there are any other obvious suitors for the WWDC.com domain name, and all of the top results I see are → Read More


Report: Elon Musk Acquires BoringCompany.com via HugeDomains

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In December, serial entrepreneur Elon Musk tweeted about starting a tunnel boring company to potentially create a remedy to bad traffic. When Musk tweets something, others listen and TechCrunch even published an article about Musk’s tweet back in December.

According to a report published in Bloomberg, it looks like Musk has followed through with this tweet and is in the process of starting a literal boring company. The article states that “Within days of his tweetstorm, he acquired a domain name—BoringCompany.com—and appointed a leader for the project.”

The current Whois information for → Read More


DomainMarket.com to Allow Third Party Listings

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DomainMarket.comMike Mann is planning to open DomainMarket.com to third party listings, he announced in a public Facebook posting today. DomainMarket.com has been used exclusively to sell domain names owned by Domain Asset Holdings, a company also controlled by Mike Mann.

The Facebook post makes it clear that there are certain requirements that need to be met for a domain name to be listed on DomainMarket.com:

“As I mentioned DomainMarket.com will open a domain brokerage asap, which will have very strict rules and be very automated, with very low fees and high quality services. Only .Com is Rule 1 (may expand with .co and .org). Rule 2 is must have a good appraisal or price range meeting our standards. Rule 3 is it has to point to our landing pages. Rule 4 is it uses our commerce platform. Rule 5 is length of contract. That’s it, then you get the best at the lowest fees.”

Third party domain name appraisers will be used to ensure the domain names listed by third parties meet the $10,000 minimum valuation requirement. Mann is currently → Read More


Heritage Auctions Brokering “Major .CO Portfolio”

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HA.com LogoAron Meystedt, Director of the Domain Names and IP category at Heritage Auctions, emailed me about a portfolio of domain names his company is brokering on behalf of an undisclosed client. The portfolio is made up of approximately 750 one word and short .CO domain names.

Here’s what Aron said about this portfolio:

One of our clients is selling the best .co portfolio on the market. There are approximately 750 names, and a majority of them are ultra-short and one word names perfect for branding – and could easily be sold one at a time.

Some of the domain names in the portfolio that Aron highlighted and that I saw include the following one word .CO domain names: → Read More


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