Domain Investing News & Strategy |

Super Bowl Sunday Thoughts and Updates


It’s Super Bowl Sunday, and unfortunately, my team (New England Patriots) aren’t playing. The good news is this means I can drink during the game. It’s not that I can’t drink when they play, but I prefer to not drink when they’re playing. Today will be a Focal Banger and Heady Topper day for me! If you’ve had either of these beers, I am sure you know that means it will be a good day regardless of the outcome of the game.

Here are some thoughts and updates for you today:

Will Taco Bell advertise using their domain name? That could be some nice exposure for the .CO Registry. My bet is that this will be the only, although I wouldn’t be surprised to see a couple of .org domain names.

A larger percentage of people → Read More

Will a New gTLD Domain Be Used in a Super Bowl Ad?


We know that Super Bowl television advertisements are usually funny and edgy. One way to be humorous and edgy, in my opinion, is to use a new gTLD domain name for a Super Bowl advertising website. If a humorous domain name were to be used, it could help create a buzz and also be used to better track traffic following the Super Bowl.

I have no idea if any companies are planning to use a new domain name in their Super Bowl advertising campaigns, but I would not be shocked to see one. I would imagine someone in the domain space might have noticed that a large company purchased a new domain name but I haven’t seen anything reported yet. Of course, a company could have easily registered something under Whois privacy and it hasn’t been revealed yet.

I am curious if you think a new gTLD domain name extension is going to be used by a brand during tomorrow’s Super Bowl. It would almost certainly create as much buzz as Google’s decision to use a .XYZ domain name for its new parent company, Alphabet.

Vote in the poll today and watch the big game tomorrow to see.

Allegravita Brings on Kurt Pritz As Partner


Although I don’t know Kurt Pritz personally, I know that he has been active in the domain name space (primarily with ICANN) for many years. For nearly two years, Kurt served as Executive Director of the Domain Name Association, an organization that is quite involved in the new gTLD space.

Allegravita is a consulting firm with domain industry companies among its clients. I believe the company’s primary focus is helping domain industry companies advance their business interests in the Chinese market. They seem to be successful at what they do, as the renewed commitment of their relationship with .Club illustrates.

A couple of days ago, Allegravita announced that Kurt Pritz was joining the company as a Partner, and several outlets wrote about the news, including Domain Name Wire. This seems like a → Read More

After $4k+ Sale, UDRP Filed on


I was looking through the newest UDRP filings this morning at the World Intellectual Property Organization, and I came across a UDRP that was filed on the 4 letter .com domain name. The UDRP was filed by a company called Uovo Art LLC, and it is WIPO Case D2016-0214.

When I did a Whois search to see the current owner of the domain name, I saw that it was privately registered at NameBright and had a 2015 creation date. I was curious if this might have been a DropCatch auction due to the registration date and registrar. I then looked at NameBio to see if there are any public sales records. Sure enough, according to NameBio, “UOVO.COM last sold for $4,125 on 2015-09-12 at DropCatch.”

At the present time, has a → Read More

Uniregistry Hires Sam Tseng and Alan Crowe


I received some news from Uniregistry about two new company hires. Sam Tseng has been hired “after 12 years with traffic monetization platform DomainSponsor/” In addition, the company also hired Alan Crowe, “previously a broker for DomainNameSales, a subsidiary of Uniregistry. Crowe has 8 years of experience in the domain name industry, getting his start at GoDaddy in 2008.” Sam and Alan will be account managers at the registrar.

I think it’s good to see people with experience taking on these roles. When I deal with an account manager, I want them to be able to identify an issue that I have and know what they need to do to resolve the issue. I would imagine having experience at other domain industry companies can be helpful in that regard, and it can also make it easier for them to see where their clients are coming from.

Congratulations to → Read More Redesigned Website Launched


A couple of weeks ago, I wrote about’s beta website that was being tested. It looks like has now completely launched its redesigned website. I spent some time poking around on the beta site, and I think it looks very good.

When you log in to your account, it appears that the back-end of the website is the older version. I have not noticed any design changes within my control panel or when setting up a transaction. It appears that the buttons are the same as they have been for a while. I would imagine the company is taking it one step at a time and wants to make sure the front end is operating well before overhauling the entire website.

One thing you will notice is that → Read More

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