- A $50 Million Domain Name? |
101 Domain – A $50 Million Domain Name?


According to Red Herring, is for sale. This is prime real estate just waiting to be developed into a business. According to Joshua Bourne, co-founder of FairWinds Partners (and also the President of the Coalition Against Domain Name Abuse), the domain name is worth “way over $50 million.”

While this asking price is fairly unprecedented, a domain name of this caliber could be worth it. I believe sales based on revenue multiples alone are fairly short-sited, and it would appear that the owner’s models take this into consideration. It would be a boon to the industry if they get their asking price, although we probably won’t know the sales price unless it is purchased by a public company such as Wal-mart, who probably has the money to make this happen.

According to the Domaintools Blog, a rumored buyer could be CVS pharmacy, who would consider re-branding the company.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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