If you follow domain industry companies on social media, it’s very likely you saw or heard about Sedo’s presence at this year’s South by Southwest (SXSW) festival in Austin, Texas. The domain name marketplace partnered up with quite a few domain registries and domain industry companies to promote domain name ownership and domain name sales at Sedo’s Domain Name Village.
From my outsider’s view, it seemed that the new gTLD domain names played the biggest major role in this promotion. There were food and drink giveaways that promoted various new extensions, and there were other events (such as free tattoos and concerts) to promote other extensions.
It looks like Sedo partnered with Donuts, Rightside, Radix, Uniregistry, .Club, the .ME Registry, and possibly some other registries to promote domain names sold via its marketplace. Interestingly, it doesn’t look like .com was promoted, aside from Sedo.com branding.
Sedo just shared a video recap of its presence at SXSW, and you can see it was quite a spectacle:
