In a pretty remarkable auction that just concluded minutes ago on NameJet, 2 letter .com domain, ZL.com sold for under $50,000. While the value of LL.com domain names has been declining recently for a couple of reasons, I was surprised the result of this auction was so tepid. Initially, I believed the name would sell for no less than $75,000.
I believe the general economy is putting a damper on the value of these domain names, and I think there may be a bit more risk to owning them, as there are generally a number of companies who can claim the rights to a short acronym, as was the case with LH.com, which is still pending in the US legal system.
If you are bullish on LL.com domain names, now is a good time to buy.
Wow that is a shock, I’m sure it had a little something to do with the “Z”.
Damn. Had I not been tied up in other projects/investments, I would’ve went for this. Under $50K? Damn Damn Damn.
Here we go with that SOLD word again before the domain is even paid for and transfered. 🙂
“ZL.com auction ended at $45,100 and is currently pending payment/Transfer. Let’s keep our eye’s on this to see if it goes through…” would be a little better.
Vida.com is a recent example of claiming sold before the domain was ever paid for, so it’s always best to hold back from that SOLD word…
***UPDATED BY ELLIOT***
Based on recent sales prices, there is no way the buyer wouldn’t pay for it. Most of the other no-sales I notice are typically sold for much more than market value. I don’t think anyone ever says “Moniker Auction Nets $x Million, Pending Payment” 🙂
Surprising to me as well, Elliot.
Even w/today’s market/economy, thought it’d still go for 100k+.
Congrats to the buyer; a nice value for future resale.
Chef, the “Z” is a great letter in the German language. The former owners of ZL.com are Swiss. I am sure that it’ll be a mystery as of why they let a 2-letter .com lapse. Perhaps a rather expensive lawsuit will follow.
@ RegFeeNames,
Besides “resale” to another domainer, what are the many options for this domain? No meaningful advertisers, no obvious acronyms, no “perfect match” end users, and no traffic.
Am I the only one that doesn’t get these purchases? If I just spent $45K, I would want an obvious plan for the name.
The name has value… Worth mid 5 figures in that it was in demand by a whole bunch of people…and it is quiet unique — that is about the one and only thing that it has going for it, being a short 2 letter domain ending with a mighty and powerful .COM
Best,
Mike
http://www.wannadevelop.com
so with all the namejet smart Namejet buyers why would this domain go so low? Where were the bidders?