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Negotiating with a Price Discrepancy

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I received a $1,500 offer for a two word .com domain name I have listed for sale for $4,999 on GoDaddy. The offer came through Efty, where I use a smart lander I created a while ago. In looking at the lander, I noticed I have a $1,999 valuation listed, so the prospect likely assumed that’s what I am asking for the domain name.

One issue with listing domain names for sale on multiple venues is the challenge of keeping prices consistent across the board. I don’t do as well as I should with respect to that. I might change a swath of prices on Afternic but not update Efty or Spaceship.

Atom.com – What’s Your Portfolio Value?

I have sold more than a dozen domain names on Atom.com. I also have a few domain names that are currently on LTO deals. I’ve enjoyed working with the platform and have a little less than 10% of my portfolio listed on Atom.

Atom has a section on the user dashboard called “Portfolio Value.” I am pretty sure this is the appraised valuation of all domain names listed on the platform using the automated Atom domain appraisal tool. Based on this comment on X, I think the value is derived by adding the BIN price of all domain names in the portfolio. Not surprisingly, the portfolio value fluctuates frequently.

Can You Snag a Photo of This Snagged Cab Ad?

Rob Schutz, Founder of the Snagged.com domain brokerage, shared some photos of a new advertising campaign he is running. Snagged.com has a digital advertising campaign running on the top of New York City taxi cabs. Rob shared photos of the ad campaign with an offer for anyone who is able to snag a photo of a taxi with the advertisement:

NAS.com Reportedly Acquired for $1.25 Million

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In a trending video post on X and Instagram, Nuseir Yassin shared that he spent $1.25 million to acquire the NAS.com domain name. Yassin is the Founder of NAS.io, “a platform that empowers creators to earn money beyond the confines of social media,” according to a Jerusalem Post article published in 2023.

NAS.io now forwards to Nas.com, and the company is sporting a new logo that includes the .com domain name within it.

Manufacturing a Sale on a Name with no Views

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I’ve been working on avoiding portfolio bloat as my domain name portfolio has grown. I’ve been more aggressive about buying lower cost inventory-quality domain names, and that means some of these domain names aren’t worth keeping after a few years of not selling. I want to share how this effort helped me close a $1k deal last week.

The first thing I did was sort my Afternic-listed domain names by views. Specifically, I looked for the domain names that had no views at all over 365 days. If nobody is searching to buy a domain name, it’s less likely the domain name will sell. It probably would have been helpful to track this for a longer period of time, but I haven’t so I am left with somewhat limited data over a one year period. I then isolated these names on a spreadsheet.

Unique Searches as a Renewal Signal

As my portfolio has grown in the last several years, so, too, have my renewal fees. I’ve spent more time and money buying domain names I can add to my portfolio to sell as inventory. I think I’ve done well enough picking out enough quality names that sell that it’s been worthwhile.

A great deal of these inventory quality domain names were either hand registered or bought via the DropCatch domain discount club, where the price is just above the registration fee. I have been more willing to take fliers on these names to build my inventory that I can sell for anywhere from ~$1,000 – $5,000. Preventing portfolio bloat is something I’ve been actively doing as my domain portfolio has grown.