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Don’t Let AI Overprice Your Domain Name

I recently won a one word .io domain name auction at Park.io. I spent a few hundred dollars to purchase the domain name, which I think was a pretty reasonable deal. I then listed it on Afternic for just shy of $15,000, which would be a solid ROI should it sell.

In addition to the Afternic listing, I submitted it to Atom because I think it’s the type of domain name that could stand out. Upon submission as a Premium domain name, Atom said it is “Eligible for Instant Approval.” It gave me a recommended price of $69,495 with a price range of $17,399 – $208,499.

Be Cautious of Portfolio Bloat

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During the past few years, I have spent additional time and money growing my domain name portfolio. In some cases, I found niches that did well for me and hand registered dozens or more related domain names. In addition, I made a greater effort to acquire inventory-quality domain names in expiry and drop catch auctions. The results have been decent, but I am now more mindful of portfolio bloat.

One thing that I hoped wouldn’t happen but sort of expected was a drop in STR. Had my STR kept up with the rate of acquisition, that would have been fantastic. It would have been unexpected – but I would have been very happy. I can’t say for sure if it’s the market conditions or I am not buying the absolute best inventory, but my STR is down a bit in the last 6 months. It’s not at the point of urgency, but it’s a concern on my radar.

OpenPay .com Auction Restarted – Verification Required


Yesterday, I wrote about the OpenPay.com auction hitting the $500,000 mark in auction at DropCatch.com. This afternoon, I received an email from DropCatch announcing that the auction would be restarted.

Here’s what I was sent:

OpenPay.com Auction Hits $500k with 3 Days to Go (Updated)

OpenPay.com expired at the end of January. It appears to have been owned by a company called DXC Technology. Because the domain name was registered at MarkMonitor, which I don’t believe has an expiry auction partnership, the domain name ended up getting deleted. The drop catching auction platforms competed to grab the domain name, and it was caught by DropCatch.com.

.AI LTO? Cover Renewal in First Payment

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A couple of months ago, I struck a deal to sell a .AI domain name for just shy of $15,000 paid over 36 months. Wisely, the first payment and downpayment totaled a little more than $2,300 before the commission fee. Unfortunately, the buyer opted to not continue with the payment plan after the first month, and the domain name was returned to me.

Having a downpayment was helpful to me because Atom.com required that I add years to the renewal to ensure it won’t expire or need to be renewed during the term. The additional renewal fee at Namecheap cost me nearly $300.

Braden Pollock Sold Temple.com for 7 Figures

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Deepinder Goyal, formerly the CEO of Zomato, recently announced the launch of a startup called Temple, a neurotechnology wearable. A few weeks ago, TechCrunch profiled the company as it announced a $54 million friends and family funding round that valued the company at $190 million.

Notably, Temple was wisely launched on its brand matching Temple.com domain name. Prior to the launch of Temple, the Temple.com domain name had been owned by domain investor Braden Pollock. Whois records show that Braden acquired the domain name in early 2021. It was previously owned by Georgia-Pacific.