Rick Schwartz’s Beanstalk Challenge brings together entrepreneurs, web developers, and domain investors to build businesses on valuable domain names from Rick’s portfolio, without having to purchase the domain names. The idea is to give talented people an opportunity to build a business on an exceptional domain name without a substantial acquisition cost. The are nearly 100 domain names in this challenge with dozens of builders from around the world participating.
I’ve enjoyed following Rick’s Beanstalk Challenge posts on X, seeing the different domain names and website choices of the builders. Some businesses are fairly obvious while others are using the domain names in a way I would never have even considered. Watching some of the websites that were launched also motivated me to launch a couple of my own websites, and it quickly became easy to see why it’s a pretty big thrill to launch and grow a website. It’s addictive.



