This morning, I noticed a Whois change for the Green.com domain name courtesy of a Registrant Monitor alert at DomainTools. Green.com had been long owned by IAC and registered at MarkMonitor. The domain name is now registered to DNStination, Inc., the MarkMonitor Whois privacy service. In addition to this change, the nameservers also changed and there’s a new landing page with a logo for Splash.

When I clicked the hiring link on the landing page, I learned Splash is a neobank startup. Its LinkedIn page says the company is “building a consumer finance app for emerging markets, in partnership with extremely large distribution partners.” I also saw the company uses Splash.cash for its website. The landing page on Splash.cash and Green.com are now the same.

Many prospective domain name buyers confuse sincerity with seriousness.

A buyer can be completely sincere about their interest in buying a domain name. They may really like a domain name and understand how it would help their business. They may even picture how they will display it in their marketing materials and use it to drive revenue to their business. That interest and excitement is absolutely sincere.

On many occasions, I have been told by prospective buyers how serious they are about their interest in one of my domain names. They are all ready to buy it but there’s just one issue – the budget. Sincerity is not the same thing as seriousness.