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What is Spirit.com Worth?

Spirit Airlines is shutting down, and the discount airline will no longer operate. As a domain investor, one of the first things I thought about as the news came out yesterday was the Spirit.com domain name.

Spirit.com is an exceptional domain name, and it’s possible that it will go on the market in the wake of the shutdown. I am not sure what the next stages will be, but I assume the business is going to sell its assets. I don’t have any idea if the IP will be bundled together or possibly sold separately. If sold separately, I presume Spirit.com would become available for sale at some point.

Joel Embiid Files UDRP to Get JoelEmbiid.com

NBA basketball player Joel Embiid, who plays for the Philadelphia 76ers, filed a UDRP at the World Intellectual Property Organization to secure the JoelEmbiid.com domain name. The UDRP was recently filed, and it is WIPO Case D2026-1817.

NBA Acquires NBAE.com Domain Name

I read the Associated Press report today that said the NBA (National Basketball Association) has teamed up with FIBA to launch a European basketball league. Out of curiosity, I checked to see who owns NBAE.com, which I think would be the ideal domain name for a NBA Europe league website.

Whois records at DomainTools show the NBAE.com domain name is registered to the NBA via GoDaddy Corporate Domains.

Domain Investors Aren’t Well-Liked

Domain investors aren’t well liked. Beyond typical social situations, the only time someone may meet a domain investor is when they want to purchase a domain name that is owned by an investor. The vitriol aimed towards domain investors can be quite alarming. Case in point, this “domain hoarder” comment I received a while ago.

Over the weekend, Mike Carson wrote about his Friendster.com acquisition in a blog post that was widely shared on Hacker News. At one point, it was the top post of the day garnering hundreds of comments. The comment that rose to the top had little to do with Friendster and a great deal to do with Mike’s background in the domain investment space:

Are You Building Something?

Sometimes when I look at X, I feel like I am one of the few people not building something using AI tools. Several years ago, I operated a handful of pet and geo-specific websites on exact match domain names. I primarily used WordPress for the website platform, and I worked with a variety of designers and developers for web development.

A few of the websites I operated did fairly well and several were more along the lines of vanity projects. They all kept me busy and engaged. Today, I only operate this website, Embrace.com, and my corporate website. I don’t have an urge to build anything new at the moment.

Domain Name Registrations Reveal Amazon Acquisition

This morning, I noticed that Amazon registered a bunch of domain names with NLX in them. The company bought a large swath of domain names via corporate registrar Com Laude on April 21st. I noticed these domain name registrations with the help of the Registrant Monitor tool at DomainTools, and I shared what I found on X.

Some of the domain names Amazon registered included: