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Don’t Re-Upload Premium Atom.com Names

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I’ve had some decent luck selling domain names on Atom.com. I think their new AI review tool is useful for quickly getting domain names listed for sale at its “Premium” listing level. I tried something I would not suggest doing, and I want to share the result of this error so other people don’t make the same mistake.

I think people use Atom to find a brand name for a business or product more than simply buying domain names at a domain registrar. This has led me to add more domain names I think could become brands. Identifying these domain names from my portfolio of ~2,500 domain names isn’t a quick or easy task. The AI review tool at Atom is a good way to identify domain names that might have a better chance of selling.

Pulled Out Just in Time

I was recently going back and forth in a competitive domain name auction. My initial research that morning had given me an amount I felt the domain name was worth. This intel helped me bracket an amount I was comfortable spending.

I received a couple of outbid emails, and the high bid was close to the maximum amount I felt comfortable spending. Instead of bidding once more, I did some cursory research to see what companies existed in that brand space. I opened several websites that appeared to be different companies operating on a similar brand name. One thing stuck out to me – all had the same unique favicon. I stopped bidding and lost the auction.

Are You Going to a World Cup Match?

The first match of the 2026 World Cup kicks off in about 3 weeks. I grew up playing soccer. I wasn’t great, but I loved the sport. Both of my kids play competitively, and they love it, too. My wife and I spend a significant amount of time taking our kids to soccer practices and games. Over Memorial Day weekend, we watched our kids play in 7 matches in 4 cities!

Human.com Sold via Media Options


Human.com has been sold in a deal brokered by Media Options. Andrew Rosener, CEO of Media Options, confirmed that the domain name was sold, telling me both parties are “very happy” with the deal. Andrew was unable to share the sale price of the domain name or comment further about the deal.

Dynadot Hits 10 Million DUM Milestone

Dynadot Founder Todd Han announced the popular domain registrar he founded hit the 10 million domain names under management (DUM) milestone. The announcement was understated, but it is a notable accomplishment for this top 10 domain registrar.

Dynadot is a popular choice of domain name investors. The registrar has won the Namepros favorite/best domain registrar poll several times, including this past year. Dynadot was founded in 2002.

Congratulations to Dynadot on hitting the 10 million DUM milestone.

Afternic Listings Should be Removed if Domain Name in Expiry Auction

I saw a domain name in the Dropping.pro newsletter that caught my attention this morning. When I clicked through on the domain name, I was taken to a BIN page on GoDaddy’s website rather than the expiry auction landing page. The domain name is currently listed for sale via Afternic for $65,000 with a lease to own option available:

At the same time, this domain name is in an expiry auction at GoDaddy with a high bid of $3,550. The auction ends later on this afternoon: