
Atom.com is getting ready to host a site-wide sale billed as “Black Friday in July.” The sale event runs July 21-30, and Atom sellers can opt into the program to participate. Sellers who participate will allow Atom to automatically discount their domain names up to 25% off the purchase price.
In its announcement message, Atom mention the platform has “seen domain sales increase by 30–50% during the sale period” in prior years. I believe buyers who are tracking prices on Atom will be notified when a domain name has a price reduction / discount.



