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Afternic Listings Should be Removed if Domain Name in Expiry Auction

I saw a domain name in the Dropping.pro newsletter that caught my attention this morning. When I clicked through on the domain name, I was taken to a BIN page on GoDaddy’s website rather than the expiry auction landing page. The domain name is currently listed for sale via Afternic for $65,000 with a lease to own option available:

At the same time, this domain name is in an expiry auction at GoDaddy with a high bid of $3,550. The auction ends later on this afternoon:

DotWeekly Tools Help Me Find and Evaluate Domain Names

Jamie Zoch recently converted DotWeekly into a domain name intelligence platform with numerous tools to help domain name buyers find and evaluate domain names. The platform offers several different tools with many filters domain investors can use to hone in on domain names that meet their search criteria. These tools are also helpful to retail buyers who are looking for a domain name.

For the last several weeks, I have been using DotWeekly to find domain names that are coming up for auction on GoDaddy, NameJet, and Namecheap. I like the fact that I can sort the domain names using the filters that suit my needs. I have been using DotWeekly in addition to the tools and lists I have been using for years, and it is been a great supplementary tool to identify domain names that should be on my radar.

Unique Use of a .House Domain Name

I came across a video for a Congressional candidate in my area, and the domain name he is using caught my attention. Jason Poulos is running for Congress in Massachusetts’ Congressional District 4. His website can be found at Poulos.House.

Mercury Systems Reports Sale of MC.com

In its most recent Annual Report filed with the SEC on August 11, 2025, Mercury Systems reported that it sold the valuable two letter MC.com domain name. On page 33, the report stated the following about the domain name sale (bolded for easy reference):

“Other expense, net was $1.0 million during fiscal 2025, as compared to $7.7 million in fiscal 2024. Fiscal 2025 includes $5.3 million of financing costs, $2.3 million of securities class action expense, and $1.1 million of consulting costs, partially offset by other income primarily related to the gain associated with the sale of manufacturing operations to Cicor Group of $3.3 million and the sale of our mc.com domain name of $2.7 million, as well as $1.7 million of net foreign currency translation gains during fiscal 2025. There was $4.9 million of litigation and settlement costs, $3.4 million of financing costs and $0.4 million of net foreign currency translation losses, partially offset by other income of $1.3 million during fiscal 2024.”

Using a Toll-Free Number on Landing Pages

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I think it’s a good idea to have a phone number on a domain name for sale landing page. Some people prefer to speak on the phone when inquiring about a domain name, and having a phone number can lead to more calls. It can also serve as an additional data point when researching an inbound inquiry.

There are numerous services that offer toll-free numbers. I am not super familiar with that market, so I can’t really comment about which service is better and what different providers offer. I would caution people about using toll-free numbers that have a cost per call component.

Alternative TLDs Have Caught On

Earlier this week, I was at my local Whole Foods for lunch and to do an Amazon return. While walking in and out of Whole Foods, three local business logos / domain names caught my attention. They were all using domain name extensions that were introduced by ICANN during the first round of new gTLDs.

In the same small parking lot in Wellesley, Massachusetts, I saw a .Cool domain name, a .Homes domain name, and a .Solutions domain name. I’ve seen two of the three domain names before. The three letter .Homes url was a new one for me. I don’t think I have ever seen this many new domain extensions used by small businesses in the same place at the same time. If I have, it wasn’t with local businesses.