Academy Award-winning actress Emma Stone is the star of the 2026 Squarespace Super Bowl commercial. In the commercial, Emma attempts to register EmmaStone.com and deals with the frustration of finding it already registered.
It’s nice to see another domain name focused Super Bowl commercial from Squarespace. I am sure this will be relatable to many of the people who are watching the Patriots beat the Seahawks on Sunday.
According to my records as an underbidder, BeEasy.com was sold in a NameJet auction on December 31, 2024 for $2,610. The domain name was the subject of a UDRP filing at WIPO. Fortunately for the domain registrant – a domain investor – the UDRP was denied by the single member panel.
From what I can tell, it looks like the UDRP was triggered by front running that appears to have occurred while the domain name was still in auction. An excerpt from the decision shows that someone made contact with the complainant, an entity called Be Easy Trust, on December 28, 2024:
Afternic highlighted a year-over-year domain name sales analysis shared by one of its sellers. What makes this analysis particularly compelling is the scale and focus of the seller’s portfolio. The seller reportedly has more than 20,000 four-letter .com domain names (LLLL.com) listed for sale at Afternic, and the portfolio consists exclusively of this single domain name category.
Most domain investors I know hold more diversified domain name portfolios. They may own some LLLL.com domain names, but those are typically mixed in with one-word .coms, two-word domain names, brandable domain names, and/or domain names in non-.com extensions. That kind of diversification can make it difficult to isolate performance trends for a specific domain name class like LLLL.coms.
Larry Fischer is one of the top domain investors of all time. Larry has been in the space for decades, and he has acquired, sold, and advised on hundreds of millions worth of domain name deals. His company, GetYourDomain, represents a portfolio of the highest value domain names.
I had the chance to briefly meet Larry’s son, Jeff Fischer, at the ICA meeting in Las Vegas last month. After spending several years in a range of finance roles, Jeff transitioned into the domain name industry and has been working alongside Larry. He holds an MBA from Dartmouth’s Tuck School of Business and began his post-MBA career as a Banker at Barclays.
I’ve been fortunate to acquire some good domain names at very good prices because I had significant knowledge of the topic. The result of buying good names at great prices was helpful when I was able to sell them for market prices.
I didn’t spend time becoming an expert in a niche topic to buy and sell domain names. Most of the time, I became an expert due to life experiences, and that gave me a better understanding of specific domain names that came up for sale or that I targeted in the aftermarket.
Namecheap announced that it published its 2025 Domain Insights & Trends Report. The report analyzes its data to offer a look at how domain name usage, registrations, and buyer behavior continue to evolve over the last year. The report pulls from Namecheap’s internal data coupled with broader market observations.
While the report focused on data from last year, it also shared some insights into the current year and what the company expects on the horizon. For instance, the company shared the following insight about some of the extensions that are seeing growth:
