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Unique Use of a .House Domain Name

Elliot Silver
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I came across a video for a Congressional candidate in my area, and the domain name he is using caught my attention. Jason Poulos is running for Congress in Massachusetts’ Congressional District 4. His website can be found at Poulos.House.

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Mercury Systems Reports Sale of MC.com

Elliot Silver
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In its most recent Annual Report filed with the SEC on August 11, 2025, Mercury Systems reported that it sold the valuable two letter MC.com domain name. On page 33, the report stated the following about the domain name sale (bolded for easy reference):

“Other expense, net was $1.0 million during fiscal 2025, as compared to $7.7 million in fiscal 2024. Fiscal 2025 includes $5.3 million of financing costs, $2.3 million of securities class action expense, and $1.1 million of consulting costs, partially offset by other income primarily related to the gain associated with the sale of manufacturing operations to Cicor Group of $3.3 million and the sale of our mc.com domain name of $2.7 million, as well as $1.7 million of net foreign currency translation gains during fiscal 2025. There was $4.9 million of litigation and settlement costs, $3.4 million of financing costs and $0.4 million of net foreign currency translation losses, partially offset by other income of $1.3 million during fiscal 2024.”

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Using a Toll-Free Number on Landing Pages

Elliot Silver
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I think it’s a good idea to have a phone number on a domain name for sale landing page. Some people prefer to speak on the phone when inquiring about a domain name, and having a phone number can lead to more calls. It can also serve as an additional data point when researching an inbound inquiry.

There are numerous services that offer toll-free numbers. I am not super familiar with that market, so I can’t really comment about which service is better and what different providers offer. I would caution people about using toll-free numbers that have a cost per call component.

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Alternative TLDs Have Caught On

Elliot Silver
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Earlier this week, I was at my local Whole Foods for lunch and to do an Amazon return. While walking in and out of Whole Foods, three local business logos / domain names caught my attention. They were all using domain name extensions that were introduced by ICANN during the first round of new gTLDs.

In the same small parking lot in Wellesley, Massachusetts, I saw a .Cool domain name, a .Homes domain name, and a .Solutions domain name. I’ve seen two of the three domain names before. The three letter .Homes url was a new one for me. I don’t think I have ever seen this many new domain extensions used by small businesses in the same place at the same time. If I have, it wasn’t with local businesses.

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Did GoDaddy Just Sell Hantavirus.com?

Elliot Silver
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The hantavirus outbreak has received significant news coverage over the past week. According to various reports, the virus was linked to an outbreak of hantavirus on a cruise ship, and several passengers became ill and some reportedly died. Apparently, others who came in contact with some sick cruise ship passengers have also become sick.

This morning, I was curious about who owned the Hantavirus.com domain name. When I visited Hantavirus.com, I saw an Afternic landing page that typically shows up after a domain name was sold on Afternic but before the buyer changes the nameservers:

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ICANN to Hold New gTLD Program Webinar

Elliot Silver
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The application period for the second round of new gTLD extensions was just opened by ICANN. This will allow businesses, organizations, communities, governments, and others the opportunity to apply to operate their own domain name extension. This is the first new gTLD application round in more than ten years. ICANN is accepting applications until August 12th.

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