Need to Prove Ownership with Outbound

Elliot Silver
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0

I decided to break up some Summer doldrums by doing outbound marketing to sell one of my domain names. I picked one that I’ve owned for a while and hasn’t had any inbound inquiries. It was also a domain name that had several upgrade targets.

The first company I messaged showed interest in buying the domain name. The person’s first and only question was along the lines of ‘how do I know you own the domain name and aren’t trying to scam me?‘

This is a great question and one that is obvious when doing outbound marketing to sell a domain name. Unfortunately, it’s not always simple to answer the question in a definitive way.

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Afternic Adds Renewal Note to LTO Cancelation Email

Elliot Silver
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3

A month ago, I wrote about an issue sellers need to be aware of when using the Lease to Own (LTO) option on Afternic. If a LTO deal is canceled, the domain name is returned to the seller’s GoDaddy account with auto-renew disabled, regardless of that status prior to the sale.

This morning, one of my lease to own deals was canceled and the domain name was returned to my GoDaddy account. Despite having auto-renew enabled before the LTO started, the domain name had auto-renew disabled after it was returned to my account.

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Atom AI Should Analyze Portfolios for Contest Entries

Elliot Silver
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1

Every once in a while, I look at the current contests going on at Atom.com. If I see one of interest, I will think about what domain names I own that might be good options for the contest. I’ll then sort and scan my listings to see if anything might fit. I think Atom’s AI can make it easier.

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Set a December Reminder for Domain Name Follow-Ups

Elliot Silver
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2

Yesterday, I was discussing an acquisition target with GoDaddy DBS Broker Jordan Cavanaugh. The company told Jordan it wasn’t interested in selling the domain name as it planned to use it. From what I can see, the domain name has been owned by the same company for many years and hasn’t been built. I suggested a follow-up in December to try and close a deal.

I think early to mid December can be a good time to follow-up with domain name owners when I am trying to buy a domain name. It can also be a good time to follow-up with prospective buyers who previously inquired about one of my domain names.

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Outbound Can Help Plant a Seed

Elliot Silver
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1

I haven’t done much outbound marketing to sell my domain names recently. I’ve done it on occasion, but it’s less frequent these days. The reasons I don’t do much of it is a combination of not wanting to seem like I need to sell a domain name and not having a ton of success with selling via outbound.

Perhaps I haven’t had much success with outbound marketing because I am mostly choosing domain names that have had less inbound interest. Without these attributes, there’s probably less intrinsic interest in these domain names. I have also typically chosen domain names I am okay selling for less money since most people tend to try to negotiate a better deal if they respond to an outbound email.

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Create Trust with Corporate Website

Elliot Silver
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2

If you’re going to manage you own inbound sales inquiries, I think it’s a good idea to create a corporate website.  The website can be a simple HTML website or something that is more fancy, but it should have enough information to help build trust between you and a counterparty. You can also create an email address with the matching domain name to reinforce credibility and make it clear the inquiry is being handled by an authorized representative of the business.

I operate two professional websites for my business – TopNotchDomains.com and Embrace.com. The former is more of a corporate website and the later is more of a marketing website. Both of these websites offer details about who I am and provide background information about my business. The idea is to show counterparties I am experienced in the business of domain names and know I can be trusted to complete a deal.

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