4ormat Smartly Rebrands as Format | DomainInvesting.com
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4ormat Smartly Rebrands as Format

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I want to share a press release I saw today that appears to show a great decision made by a portfolio platform website. According to the press release, “4ormat, an online portfolio platform used by tens thousands of creatives in over 125 countries worldwide, announced today that it will now be known as Format (format.com) following the closing of a three year long acquisition of the much sought after domain name.

When I initially saw the title of the press release, I was hopeful that the company was changing its branding to make it more intuitive. Indeed, that is what happened. 4ormat was probably created to sound like “format,” but when you actually annunciate it, the brand sounds like forormat (in my opinion). With this rebranding, the company seems to have abandoned the “4ormat” branding altogether, and the website now shows that he company is called Format.

I did some research, and I could not find a public sale price for the Format.com domain name. Judging by the verbage used in the press release, my guess was that the company paid for the Format.com domain name in installments, although that is just a guess. A screenshot from October 2013 shows that the company had been using this domain name since at least then, although the former 4ormat branding was present. This seems like it was an expensive acquisition, and I would assume the company will be very happy with this rebranding.

Congratulations to the company for getting this exceptional domain name and smartly rebranding.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (10)

    Jeff Edelman

    Smart move indeed. One of those situations where it is hard to imagine it would be anything but a major win for the company, no matter how high a price they paid for the domain.

    July 7th, 2014 at 2:52 pm

    Acro

    4mat is great, 4ormat, not so much.

    July 7th, 2014 at 3:33 pm

    RaTHeaD

    i mock their audacity. domain names are passe. funny hats are the way to get your internet site noticed.

    July 7th, 2014 at 4:52 pm

    Dude

    Rejected runners up:

    4mat
    form4t
    ph0rm4t

    July 7th, 2014 at 5:02 pm

    Domo Sapiens

    The Takeaway that nobody is talking about is:

    If you are serious about your BRAND… don’t build your website in anything other than a DOT COM (And selected Country Codes), proven over and over.
    Pay NOW or Pay dearly later….

    In the meantime the New gTLD irrational/Bias reporting/interest slowly but surely… DYING.

    Hundreds and hundreds coming this way…

    Elliot, I can hardly believe you caved in and are $howing that annoying AD/Skin, seriously.

    Taxi! Taxiiiiiiiiiiiiiiiiiiiiiiii!

    July 9th, 2014 at 9:35 am

      Elliot Silver

      I am not going to turn down a significant revenue opportunity on my blog that helps others make money… unless you want me to start charging (big, big $$$) for subscriptions to overcome the loss of advertising revenue.

      The irony with a complaint like this is that people would be applauding if I shared a way for them to make additional revenue with very limited downside. IE: Consider all new revenue opportunities with limited or no downside!

      July 9th, 2014 at 1:29 pm

    Domo Sapiens

    Elliot,
    Thanks for the reply “The significant revenue” yet to be seen, perhpas you need to read what Thedomains.com had to say about the “non-existent” conversion rate …

    Don’t see it as a complaint but rather as an unsolicited “User feedback” (just in case you care about the site UX) after all you are entitled to my opinion :)

    The main purpose of that skin/background is to trick the browser into clicking thru ( = desperation) …I have done it ‘accidentally’ probably a dozen times at another very popular aggregator just to quickly exit…

    Your blog your rules…

    July 10th, 2014 at 9:33 am

      Elliot Silver

      I do not do affiliate deals for advertising on my blog. Advertisers pay a fixed rate at the beginning of their advertising term. I get paid no more and no less based on the success of the ad campaign.

      All banners and advertisements on my blog (with the exceptions being a few in-text links from a long time ago and my fundraiser 125×125 banner) are paid placements.

      Feedback is always appreciated.

      In reply to Domo Sapiens | July 10th, 2014 at 9:34 am

    Domo Sapiens

    thanks for the explanation…

    I do appreciate the unbiased information you provide (nowadays scarce and hard to find) as a matter of fact my upcoming website will have a gorgeous logo in part due to your writings on the subject (your re-branding) …

    Cheers

    Robert.

    July 10th, 2014 at 11:20 am

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